Today, social medis plays such a significant role in boosting almost any type of business. It is because many people around the world now are using social media for various purposes. Hence, they spend their time on social media. They are potential customers for business owners. Thus, building a brand presence on social media is one of the most effective strategies to attract prospect customers.
How to build your brand presence on social media platform
The problem with how huge social media plays in business marketing is, it makes the competition even harder. Your brand needs to be standout from the rest to attract more customers. Hence, many businesses give up on social media after failing to reach their target numbers. Meanwhile, social media is by far the most effective and powerful way to grow a brand as a business, and personally.
Tell story that hook
Propelling your brand presence online is more effective to do by telling a story that truly hooks potential customers. Storytelling has been one of the most effective strategies in marketing. And to build social media presence, your brand can apply the method. Telling a story means you need proper platform to communicate with the audience you aim. You can use blog, Tik Tok, twitter, etc. You can tell your story through a Twitter post, Instagram stories, or videos.
Storytelling will be effective if you deliver interesting story in an interesting ways. Choose the topic that resonates with people to create more engagement with them. Try to make the story as a bridge for you to deliver your message and connect with your audience on personal level.
Building a brand presence on social media won’t happen overnight. It is not something one-size-fits-all thing either. Hence, you cannot just expect to get the same great results as others whose method you copied. You don’t know when you are going to viral. It might happen after you post something randomly. What certain is that you need to be consistent in building your brand presence on social media. It is to keep the engagement with your audience stay intact.
There is high possibility that you lose followers if you post rarely such as once a month or so. It makes your audience lost interest if you don’t stay connected with them consistently. Hence, it is always better to schedule your post ahead of time to avoid missing a beat. Boosting your posting frequency will help ensure you are still capable of reaching out your audience.
Your audience might not find your social media post interesting because it doesn’t give them any value and just waste their time. Hence, don’t forget to add value to your audience. It can come in several forms such as helping to solve people’s problems, discussing hot topic that is trending, breaking a news story, etc. You can also do it by engaging more with your audience such as replying their mentions and comments, answering DMs, etc.