The travel industry have been put into a dormant sleep for the last two years thanks to the global pandemic, but now people are beginning to travel again. At least domestically. Event planning also makes a comeback! Larger weddings, conferences, and festivals are all on the rise, though busiest Bali districts like Seminyak, Kuta, and Canggu is still far from what it used to be. This indicates that you have the potential to generate revenue and reservations from a local event! But how can this benefit your villas rental in Seminyak, Bali? Here are some recommendations on how to attract more event visitors to your Bali vacation tental this year and help you optimize event revenue.
Snatch the Opportunity and Plan Far Ahead
You’ve missed the window to attract event travelers if you wait until a few weeks before the event to develop your marketing approach. This is due to the fact that most event attendees purchase tickets, lodging, and activities weeks or months in advance. As a result, it’s critical to understand the event booking cycle in your area. For example, weddings are frequently planned 10-12 months in advance, while accommodation blocks are typically reserved 3-4 months in advance. Business travel, on the other hand, is normally booked 1-2 months in advance, so if you know a conference coming around Seminyak, you need start marketing your Bali villas far ahead of time so that it can acquire traction.
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Formulate Irresistible Offers to Your Customers
Before we get started on this topic, keep in mind that making a good offer does not always imply cutting your fees. It is, nevertheless, critical to be aware of what your competitors are doing. If a large festival is coming to town, you must be aware of your competitors’ marketing strategy, including their rates and value proposition, ahead of time. That said, you don’t want to copy your competitors; instead, research what they’re doing and add your own creative twist.
You might offer group discounts or unique packages for customers who reserve numerous real estate rental in Bali, depending on your availability and market. The idea is to put the deals publicly so that people are aware of them.
Engage with Your Guests
People want to know that their encounters with you will live up to their expectations. To do so, you should emphasize the unique experience that your Seminyak vacation rental offers. For example, perhaps you have a beautiful bridal suite that’s set up properly for everyone to get ready in, or perhaps you can team up with a local SUP or kayak tour to take your guests on a wildlife tour. Whatever features set you apart from the competition should be highlighted in your marketing, including email marketing, social media, and, of course, your website. If you utilize all of these resources, you will undoubtedly draw more event guests this year.
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Know the Customer Journey and Make Your Strong Digital Presence
Now we’ll delve a little deeper into the customer journey’s touchpoints. Having multiple touchpoints on your customer journey is essential if you want your Bali villas Seminyak to be remembered and eventually ended up in purchase.
SEO for Your Bali Villas Seminyak
The first touchpoint you should work on is SEO material; SEO content takes 6-9 months to rank, so planning ahead of time is essential. If you produce a blog a few weeks before an event, it will not rank for the relevant keywords in time to attract event attendees.
Write Email Marketing
Consider your email marketing approach as well; this is a terrific way to re-engage prior visitors and urge them to book again. Email marketing can also assist spread the news about an event that your audience may not be aware of, but which they may book and stay at because you told them about it!
Make sure you have captivating visuals and CTAs throughout your social media platforms because social media is a wonderful touchpoint for guests in the dreaming and planning stages.