Do you know that families are one of the largest demographic of guests when it comes to vacation rental? When parents start thinking about the perfect family trip, the first thing that comes to mind is usually their lodging. Vacation rentals are becoming increasingly popular among traveling families, particularly those with infants and toddlers, who want to provide a comfortable, homelike environment for their children. Parents especially loves private villas when they travel to Bali than hotel room as villa usually has kitchen that allows them to cook for the family. This means saving more budget from eating out and keep a healthy diet for the kids and family members.
If you run private villas rental in Bali, you’ll want to make your vacation rental appeal to family. You need to effectively market your offering to them! Consider customizing your property to meet their requirements. We have highlight several strategies you should consider to include in your properties to attract this significant segment.
Insert Family Friendly and Kids Friendly Term in Your Description.
This is time to apply simple SEO to your vacation rental description—both in OTA like VRBO or in your own website. Terms like “family-friendly” and “kids-friendly” should be your keyword. Understand that when families are looking for a vacation, they begin by using the “family-friendly” and “kid-friendly” filters. Therefore, you should make it obvious on your villa rental description that your vacation property is family-friendly and kid-friendly. Use particular terms in your description, such as “family-friendly,” so that people reading the content will notice them right away. It’s also worth mentioning if your villa is located on a peaceful street and area of Bali.
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Write Clear Description of How Many Bedrooms in Your Bali Family Villas
It is critical for families to have detailed descriptions and descriptions of the rooms, bedrooms, and sleeping arrangements when they are looking for family-friendly villas in Bali. If you have children’s beds or a crib on hand, make it clear in your listing that you have these extras available and whether you charge more for them. Some parents prefer not to sleep in the same room as their newborn or children, while others do – this is why you should be extremely explicit in your text description, but also include photographs so that the parents can get a clear idea of the spaces and make the best decision for their scenario.
Highlight the Comforts of Sleep for Families
Parents take their children on vacation with the hopes of being able to rest, relax, and recharge. It’s critical that everyone gets adequate sleep for this to happen! Use the checklist below to ensure that your guests have a great night’s sleep and wake up feeling refreshed. To make your Bali family villas truly stand out from the rest, make sure to include family-specific creature comforts in your property.
Sleeping comforters most family with kids needs:
- Blackout curtains
- Bed rails
- Baby crib
- White noise machine
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Provide Fun Things for the Families in Your Private Villa Rental Bali: Toys!
Parents with little kids would greatly appreciate toys! Investing in a few high-quality toys will earn you rave ratings from parents. Toys are frequently large, bulky, or heavy, making them difficult to transport and stow. Having something to occupy the children during downtime is a lifesaver for parents! Here are some ideas for cheap yet playable toys:
- Beach balls
- Mini ball pit
- Wood Blocks
- Large Lego (Duplo)
- Books for Kids
- Activity Books
Make it Fun for Teenage Kids
If the family’s children are older or in their teenage years, they will most likely be concerned about Wi-Fi connection because they will most likely be bringing their own phones and tablets. It’s also a good idea to discuss nearby outdoor attractions like football or basketball courts for when they want to spend some time outside in the fresh air. An XBox, Playstation, or other game device will be a great highlight if you want to appeal to families with older children. Leave explicit instructions on how to use the console, since turning on the TV at someone else’s house is difficult enough!