Today, social medis plays such a significant role in boosting almost any type of business. It is because many people around the world now are using social media for various purposes. Hence, they spend their time on social media. They are potential customers for business owners. Thus, building a brand presence on social media is one of the most effective strategies to attract prospect customers.
How to build your brand presence on social media platform
The problem with how huge social media plays in business marketing is, it makes the competition even harder. Your brand needs to be standout from the rest to attract more customers. Hence, many businesses give up on social media after failing to reach their target numbers. Meanwhile, social media is by far the most effective and powerful way to grow a brand as a business, and personally.
Tell story that hook
Propelling your brand presence online is more effective to do by telling a story that truly hooks potential customers. Storytelling has been one of the most effective strategies in marketing. And to build social media presence, your brand can apply the method. Telling a story means you need proper platform to communicate with the audience you aim. You can use blog, Tik Tok, twitter, etc. You can tell your story through a Twitter post, Instagram stories, or videos.
Storytelling will be effective if you deliver interesting story in an interesting ways. Choose the topic that resonates with people to create more engagement with them. Try to make the story as a bridge for you to deliver your message and connect with your audience on personal level.
Building a brand presence on social media won’t happen overnight. It is not something one-size-fits-all thing either. Hence, you cannot just expect to get the same great results as others whose method you copied. You don’t know when you are going to viral. It might happen after you post something randomly. What certain is that you need to be consistent in building your brand presence on social media. It is to keep the engagement with your audience stay intact.
There is high possibility that you lose followers if you post rarely such as once a month or so. It makes your audience lost interest if you don’t stay connected with them consistently. Hence, it is always better to schedule your post ahead of time to avoid missing a beat. Boosting your posting frequency will help ensure you are still capable of reaching out your audience.
Your audience might not find your social media post interesting because it doesn’t give them any value and just waste their time. Hence, don’t forget to add value to your audience. It can come in several forms such as helping to solve people’s problems, discussing hot topic that is trending, breaking a news story, etc. You can also do it by engaging more with your audience such as replying their mentions and comments, answering DMs, etc.
Do you know that families are one of the largest demographic of guests when it comes to vacation rental? When parents start thinking about the perfect family trip, the first thing that comes to mind is usually their lodging. Vacation rentals are becoming increasingly popular among traveling families, particularly those with infants and toddlers, who want to provide a comfortable, homelike environment for their children. Parents especially loves private villas when they travel to Bali than hotel room as villa usually has kitchen that allows them to cook for the family. This means saving more budget from eating out and keep a healthy diet for the kids and family members.
If you run private villas rental in Bali, you’ll want to make your vacation rental appeal to family. You need to effectively market your offering to them! Consider customizing your property to meet their requirements. We have highlight several strategies you should consider to include in your properties to attract this significant segment.
Insert Family Friendly and Kids Friendly Term in Your Description.
This is time to apply simple SEO to your vacation rental description—both in OTA like VRBO or in your own website. Terms like “family-friendly” and “kids-friendly” should be your keyword. Understand that when families are looking for a vacation, they begin by using the “family-friendly” and “kid-friendly” filters. Therefore, you should make it obvious on your villa rental description that your vacation property is family-friendly and kid-friendly. Use particular terms in your description, such as “family-friendly,” so that people reading the content will notice them right away. It’s also worth mentioning if your villa is located on a peaceful street and area of Bali.
More Vacation Rental Insights:
Write Clear Description of How Many Bedrooms in Your Bali Family Villas
It is critical for families to have detailed descriptions and descriptions of the rooms, bedrooms, and sleeping arrangements when they are looking for family-friendly villas in Bali. If you have children’s beds or a crib on hand, make it clear in your listing that you have these extras available and whether you charge more for them. Some parents prefer not to sleep in the same room as their newborn or children, while others do – this is why you should be extremely explicit in your text description, but also include photographs so that the parents can get a clear idea of the spaces and make the best decision for their scenario.
Highlight the Comforts of Sleep for Families
Parents take their children on vacation with the hopes of being able to rest, relax, and recharge. It’s critical that everyone gets adequate sleep for this to happen! Use the checklist below to ensure that your guests have a great night’s sleep and wake up feeling refreshed. To make your Bali family villas truly stand out from the rest, make sure to include family-specific creature comforts in your property.
Sleeping comforters most family with kids needs:
- Blackout curtains
- Bed rails
- Baby crib
- White noise machine
More Vacation Rental Insights:
Provide Fun Things for the Families in Your Private Villa Rental Bali: Toys!
Parents with little kids would greatly appreciate toys! Investing in a few high-quality toys will earn you rave ratings from parents. Toys are frequently large, bulky, or heavy, making them difficult to transport and stow. Having something to occupy the children during downtime is a lifesaver for parents! Here are some ideas for cheap yet playable toys:
- Beach balls
- Mini ball pit
- Wood Blocks
- Large Lego (Duplo)
- Books for Kids
- Activity Books
Make it Fun for Teenage Kids
If the family’s children are older or in their teenage years, they will most likely be concerned about Wi-Fi connection because they will most likely be bringing their own phones and tablets. It’s also a good idea to discuss nearby outdoor attractions like football or basketball courts for when they want to spend some time outside in the fresh air. An XBox, Playstation, or other game device will be a great highlight if you want to appeal to families with older children. Leave explicit instructions on how to use the console, since turning on the TV at someone else’s house is difficult enough!
Your customer support team has one of the most important roles for your business to reach its goals. They are the one who act as a bridge between you and your customers. They are the ones who customers go to when they need help throughout their purchase. They help in managing relation between the brand and customers. They are the ones who respond to customers’ messages, phone calls, emails, etc. They deal with various customers on daily basis.
Supporting your customer support team
With how crucial the role of customer support team is, it is a must to give them the right support as well. The people working in customer support team are those who are exposed to the risks of burnout. They deal with customers who call the company to seek help or find solution. Not to mention that not all customer is polite. Therefore, it is important to help them reduce the level of stress they often experience due to dealing with customers and the monotony of the typical job.
Your customers support team are there to help customers but that doesn’t mean they have to keep repeating the same replies to the same questions asked by hundred different customers. Hence, you can make it simple by automating redundancy by automating replies to the FAQs. Hence, customers can find the solutions themselves by looking to the FAQs section on your official website.
Facilitate training programs for your customer support team
Instead of tasking them with replying similar emails that the bot can do, why not offering them training programs that can help them improve their skills. The monotony of their work as a customer support team is often the cause of them experiencing burnout, which is a roadblock to be resilient. This way, they can better themselves while contributing more value to the company.
Choose a supportive supervisor to assist
To minimize the stress of customer support team, you can hire a supportive supervisor. This way, the team can go to the supervisor when they struggle with a problem such as when dealing with difficult customers. Complex situation often appear in customer support team but the right support and advice can help them a lot in reducing the level of stress.
Provide the right tools and resources
Your customer support team need the right tools and resources so they can deal with a lot of data easily. If they are provided with outdated software for example, it will only bring them another difficulty to deal with. By providing the right tools and resources, they can work more efficiently and save the business more time and money in the long run.
Give something to motivate your customer support team
You can provide welfare package for your customer support team to make them more motivated when working, reducing their level of stress. It doesn’t have to be something grand if you cannot afford it yet. You can give them something simple such as free lunches or health insurance.
There are more than 200 villas in Seminyak, Bali, but not every guest is satisfied with their vacation rental. Here’s some simple things you can do to be a good host and make your Seminyak private villa Bali way better than the others.
Make sure your visitors are aware of what to expect
Renting a house without seeing it beforehand is always a risk. It’s all part of the enjoyment. However, a vacation might get off to a bumpy start if there is too much activity. Make sure your visitors have a positive impression of your home. Make sure your short-term rental listing offers high-quality images of your house and its characteristics, in addition to the description in the listing. Inform them of the peculiar arrangement, the creaky floor, the hidden lamp switch, or the cat that come each morning asking for food!
Provide precise instructions to your Seminyak private villa Bali for visitors
Remember this. Bali’s road is a bit tricky and one can get lost for hours just trying to find a villa. It’s possible that your street address and a link to a Google map will suffice. However, if your villa is difficult to find or your visitors are unfamiliar with the area and language, they will require precise instructions. Inquire about their trip plans. Then provide detailed directions from the highway, airport, railway station, or bus station to your home. Warn them about any obstacles to finding it, such as missing street signs or sporadic cell phone reception. Send information on bus, metro, shuttle, or taxi service if they won’t have a car.
Show Guests the Key
You want to make sure your guests can get in. Especially when your Seminyak private villa Bali is equipped with high-tech smart lock. You’ll really need to teach the guests how to unlock.
A Clutter-free and Spotless House
A welcome home is well-kept and tidy. Short-term rental guests don’t expect your home to be as spotless as a hotel room. They do, however, expect it to be a pleasant place to live in. Clear out any unnecessary clutter, make place in closets and drawers for guests’ belongings, and go through everything!
A Basket of Welcoming Gifts in Your Seminyak Private Villa Bali
How many villas in Bali provide a welcoming gift for the guest? In our experience, not much. That’s why a small gesture like welcoming gift can result in higher guests’ satisfaction. This, in return, will give you better review and put your Seminyak private villa Bali in better position within villa competition. A welcome present expresses your desire for your visitors to have a good time while they are with you. Guests enjoy hosts who leave a small amount of food and drink for them. A welcoming gift doesn’t have to be expensive. A local wine, local Balinese Pie Susu (milk tart), or some bread and jam is not expensive—but goes in long way!
More Villa and Business Insights:
Give A Guide for Smooth Stay in the Villa Seminyak
Every villa has their own uniqueness. Predict what puzzles your visitors will encounter in your home and provide them with clear, precise instructions. For example, a guide of how to turn on the heat or air conditioner, where to place the rubbish, how to use the coffee machine or toaster. They might seems simple for you, but probably not for guests who are not accustomed with them. A “user guide” will not only assist guests enjoy their stay, but it will also reduce the number of frantic emails and phone calls you receive from guests who can’t figure something out.
Efficiency in business is crucial because all business regardless of the type strives for it. When things done efficiently it means doing more with fewer resources and less friction which results in higher profitability and productivity. However, creating efficient environment or setting within your organization is not that simple because there are many factors to consider. In business, many people too focus on the high-level system and neglect the low-level details. And it won’t do if you want efficient business operation.
Content management to improve
Content management system is crucial for your business operation o run smoothly and efficiently. Content itself is the core of your business operations because everyone in your company relies on those contents in some to be able to do their job more efficiently and effectively. With improved content management, the higher the productivity.
Everyone in your company can create and edit new content easier. They can even share it with others without having so much hassles. Collaboration will be more possible and smoother. Also, better content management means you can create a single source of truth. It will greatly reduce the chance of errors and ambiguities. So how to improve content management then?
Pick the right platform
It is essential to pick the right platform. Choose platform or software that can make everyone in your company easy to upload, share, and find contents. Choose platforms using some factors to consider including intuitive, security, reliance, and access.
Formalize your expectations
Organizing content more efficiently means you need to formalize your expectations. You can create specific storage level and hierarchies that your employees should follow if needed. You can also give particular name for the conventions.
Trust someone to lead
Content management should be accessible for everyone but you may still need someone in charge to lead. You can appoint designated leader who can oversee the operation better. You can put them in charge to set the rules, monitor the system, as well as educate or train employees.
Training the employees
The process of educating o training employees is important if you want to create better content management system. Trained employees will give good impact to the overall of your business operation. Let your employees familiar with your content management strategy. Educate them the best practices of how to create contents and manage them.
Ask employees’ feedback
Collect feedback from your employees so you know if it truly improves. From their feedback, you will know what aspects to improve even more. It is better to collect feedback anonymously so your employees can give their honest answer without being afraid of being judged later. Feedback helps a lot for you to improve your content management strategy in the future.
Increasing efficiency within your organization takes time and hardwork. Also, teamwork is just as essential because if not everyone is willing to participate to make it better then the longer the goal to achieve. Higher productivity requires some initial frictions especially in the process of establishing and reinforcing your new parameters with your content management. However, the result will be very rewarding not only for you with how efficient your business operation runs.
Summer vacation has been ruined by the coronavirus pandemic. No one can travel across countries, and many people miss out on the opportunity to sunbathe on exotic beaches. However, things are gradually improving, and we will soon be able to resume our vacation. But, after the coronavirus pandemic, how will holidays at Nusa Dua beach resort look?
The Nusa Dua Family Resorts’ entire staff adheres to the Health Protocols
The property will be filled with guests soon after the Bali resorts reopen their gates to tourists. They are the people who have waited far too long inside their homes and long for a tropical escape. All staff at the Nusa Dua family resorts will wear masks and adhere to strict hygiene standards. Some resorts even hire extra cleaning crews to ensure that no spot goes unclean.
It’s possible that the resort won’t be as crowded
Following the social distancing orders, you may discover that the Nusa Dua family resorts is not operating at full capacity. Some rooms will be purposefully left empty. This allows guests to enjoy more privacy while still paying the same rate at the resort. We like to think that this is the advantage you will have as a post-pandemic traveler. The occupancy restriction simply allows you to have more room in the resort’s restaurants and other public areas. It reduces the usual competition for beach chairs at the resort, and you’ll share the pool with even fewer people.
Find a Low-Cost Deals
Hoteliers will take advantage of the times when the travel ban is lifted to increase their occupancy. You may be able to find special deals as resorts and hotels compete for the hearts of travelers. Take advantage of special rates and offers! Some resorts may offer a discounted rate for a longer stay, a free night with a minimum booking, or special all-inclusive packages that are simply too good to pass up.
Bring Your Own Supplies
We all know what to expect when we go on a resort vacation. You can simply pack your clothes and go, knowing that the resort will provide high-quality soap, shampoo, conditioners, lotions, toothbrushes, and towels. However, you should avoid using the last item. While towels will still be provided, it is probably best to bring your own. You don’t want to use a towel that was used by someone you don’t know in a post-pandemic situation.
More Travel and Stay Stories:
Bring hand sanitizer and disinfectant spray with you to Nusa Dua Family Resorts
The Nusa Dua family resorts will undoubtedly have hand sanitizer on hand. However, you should bring your own hand sanitizer and disinfectant just in case. You know, for when you want to lie down on one of the beach chairs but aren’t sure if someone else has already sat on it.
Don’t Forget to Check Your Health on a Regular Basis
It is best to keep your health in mind at all times while staying at the Nusa Dua resorts. Do you notice an increase in your body temperature? Is there anything unusual that happened to your body during the holiday? Do you wake up with a sore throat? If you believe your health has deteriorated during your vacation, please notify the resort. Get tested at your local health center and, in the meantime, take your vitamins.
Investing in property means there are many challenges you need to deal with. You also need proper information of everything related to your investing. However, it is impossible to rely on yourself especially in buying property for investment. Thus, most experienced investors trust buyer’s agent to work with. They have essential information you need to consider your decision making. Of course, being independent is beneficial as well. However, not in this matter. To be successful in property investing means you need to work with other people and trust their skills to help you reach your goal.
Possible bad things happen when you don’t hire buyer’s agent
There are many advantages when you work with skillful and trusted people especially in property investing. Contractors, attorneys, seller/buyer’s agents, and others are necessary for your property investing as they are valuable source of information you can get. As an investor, hiring professional buyer’s agent is beneficial as you will gain valuable information for your investing and decision making. Here are bad things possible happen when you don’t hire them.
Lack of confidence
When you don’t hire buyer’s agent, it is easier for you to lack confidence. First reason is because you are lack of information you need to make decision and negotiation. Since you don’t really know the market, you don’t really know what to do to make the best deal. In the other hand, buyer’s agent is professional and independent negotiator that knows basic information about the local market. Thus, they can work on behalf on you.
Making bad decision
Another bad thing can happen is you make bad decision because you rely on your emotion. Property investing is about logic. If you make decision from personal feeling, the possibility of making it bad is very high. Meanwhile, buyer’s agent will start their work not from their felling but from goal and long term plan. They will make unbiased opinion and input. Thus, you will be able to gather more information to make the right decision.
Wasting your time
Next bad thing that possibly happen when you don’t hire buyer’s agent is wasting your time. You can work alone in property investing. However, for how long you are going to waste your time doing research, investigation, inspection, and every due diligence alone? It is highly possible that you miss great chance while wasting time working all alone. Meanwhile, you will do everything efficiently if you rely on buyer’s agent since they already know the information and everything related to the local market.
Not knowing what comes next
Next disadvantage you possibly get when you, as an investor, don’t hire buyer’s agent in buying property is that you don’t know what comes next. Of course, nobody knows what comes next in their life. However, with professional and experienced buyer’s agent you will be able to ask for recommendation of the right contacts for your investing. Thus, you know what to do or where to go after buying the property. However, make sure to choose professional, independent, and reliable buyer’s agent because not all of them are equal.
When you have been long exploring the deep, you’ll love every opportunity to discover deeper layer of the earth and find exciting marine life lies on dozens kilometres below. For advanced divers who are looking for more challenging yet rewarding diving spots in Bali, you definitely need to check these out.
Bali Diving Spots with Drifts: The Crystal Bay Nusa Penida
The Crystal Bay of Nusa Penida is famous for its elusive resident, the Mola Mola sunfish who just appear to the surface at certain times of the year. Mola-Mola goes from the twilight zone to the “surface” which is about 30 meters deep during August to September to get their body cleaned by reef fishes. The depth and strong currents of Crystal Bay that bring rich nutrients water allow this to happen. However, it’s also the very reason why diving in Crystal Bay is reserved only for the advanced and professional. Divers without adequate experience in handling raging currents should look for another Bali diving spots. The currents in Crystal Bay can be quite unpredictable and inexperienced divers might get surprised. This might result on dropping beyond the recreational limit or finding themselves failing to ascend to shallower depth.
Nevertheless, Crystal Bay gives fantastic diving experience. Its crystal clear water, which inspire its name, is quite free from debris and have brilliant visibility. The bay is packed with large bommies and soft corals, making up a stunning coral landscape. Divers could also spots reef sharks, leopard sharks, dolphins, and great macro critters aside of the famous Mola!
The Mesmerising Eel Garden, Menjangan Island
If Nusa Penida is mostly reserved for pro divers, Menjangan Island provides both ways. This little island in the north tip of Bali is great for both beginner and advanced divers. For advanced divers, the eel garden in the west side offers incredible experience. Going down, you will see deep wall drops covered with gorgonian fans and diverse corals before stopping in 25 meters below, where an open plain fields spread, inhabited by garden eels who sticks their head out of the seabed. It’s truly mesmerising to watch dozens of eels moving in harmony, trying to catch planktons in the currents.
More Travelling and Diving Stories:
The Deep Wall: POS 2 Menjangan Island
Explore the deepest part of Menjangan Island in POS 2. Following a big wall that goes down to 40 meters, the POS 2 is one of the best diving spots in Bali for wall diving and seeing big pelagic fishes! The dramatic walls have some small caves which is a heaven for micro enthusiast! Among the collection of healthy hard and soft corals that adorn the wall, you can also spit interesting species such as crocodile fish and frogfish. You can also see schools of great barracuda, reef sharks, and even Manta patrolling around the wall! The site also have some currents so while you were here, definitely enjoy the ride.
Opening your own small business can be a good start. However, you need to do it with thorough plan because no matter how small you think your business is, you will still need business plan. One of the most important element is marketing plan. The plan you make should contain all strategies you need to market your products or services.
How to develop marketing plan for successful small business
Keep in mind that in business, there is no definite ways of how to do it right. What you can aim is to do what’s best for your business to grow. It is also why marketing strategies vary in format. Every business owner may applies strategies that only align with their goals. However, every marketing strategy has the same common goal, which is to attract customers and build good relationships with them in the long run.
You can choose different style of marketing strategies. However, make sure that they deliver the goals and objective you have. Make sure that your plans are set by realistic and measurable goal. Your marketing goals should fully align with your business plan, the type of products or services you are selling, and how you can sell them.
Figure out your potential customers. You need to define your target audience so your marketing approach will be more targeted. Every customer has unique demographic characteristics from their age, gender, race, education, income level, shopping habits, etc. Collect necessary data to help you define your potential customers more accurately.
Do not decide marketing tactics and vehicles in a rush. Keep in mind that there are various marketing strategies along with different marketing vehicles. Choosing the best one can be challenging but being in a rush won’t help at all/ hence, it is better to take time and do your own research to find what’s best for your business marketing plan. There are generally traditional and digital marketing vehicles you can use to drive your sales. You may consider using one of them or combine them.
Marketing plan requires financial support. Therefore, you also need to develop your timeline and budget for better execution. You have to schedule promotions for the entire year. You also need to break down all necessary cost of every marketing plan you have. Sometimes, your ideal marketing plan may clash with your budget plan. Therefore, you need to make sure everything will work flawlessly. Consider various factors in developing timeline and budgeting such as holiday season that always affect your business.
Deciding on tactics and channels is important when it comes to developing marketing plan. You need to make sure that what you decide can help accomplish your goals. Also, make sure that your effort and chosen channel can reach your target audience. You may have to find out more about your target audience habits. Then, find the point to align it with your sales strategy. Also, monitor your competitor while staying up to date with new tactics or channels your target audience is using.
Stunning natural beauty, tranquil emerald-green waters, and unique culture. These are just a few of the exciting things that will tempt your sense on holiday to Raja Ampat Island. Raja Ampat has so much to offer. Those who experienced it understand, there is simply no better way to recharge and reconnect with your surroundings than charter a Raja Ampat liveaboard. With a liveaboard trip, you get relaxation, adventure, sun, and fresh salty breeze, and the possibility to visit islands that are untouched by most humans. Aside from the obvious escape from the busy daily routine, there are proven health benefits of liveaboard vacation. Let’s break down why a liveaboard vacation is good for you by taking a quick look at some of the essential health benefits that it can bring.
Sea, sun, and a fresh salty breeze
The best thing taking on Raja Ampat liveaboard trip absolutely guarantees is spending time far from your home in the fresh air, surrounded by the stunning sea. Moreover, breathing in fresh sea breezes is good for the respiratory system. Apart from enjoying the fresh air, you will also have the chance to spend a lot of time in the sea and the healthy sunshine will touch your skin. In short, a sailing holiday allows you to enjoy the perfect combination of all these natural riches on this planet.
Raja Ampat Liveaboard trip help you to burn calories
Getting regular exercise is good for your body as well as your mind. However, no one really wants to work out on holiday days. Fortunately, a sailing holiday gives you easy access to a number of exciting physical activities that don’t feel like exercises. For instance, diving, snorkeling, kayaking, yoga, and hiking onshore. Plenty of fun activities implied by sailing trips will improve your hand-eye coordination and agility. It also enhances your concentration.
Another benefit you get when you are on a sailing holiday is lowering your stress level. It is almost common knowledge that time spent by sea is its role in improving mental health and in promoting relaxation. The sound of the waves that carry the liveaboard along with the sound of the wind can be soothing. It also helps with better, more restful sleep, as well as decreased muscle and lowered blood pressure.
Raja Ampat liveaboard trip makes you feel free
Perhaps one of the most benefits of the sailing vacation is letting you be free as a bird. The blue sea is probably the biggest and the most incredible playground! Enjoy your time and swim to different islands every day!
Read more :
Whether you’re on a family holiday for a romantic getaway, a sailing trip provides the perfect opportunity for building a stronger relationship. It is a good time to talk, share, bond, and make new memorable memories together.