This global pandemic has altered consumers shopping habits. Today, consumers choose to shop online since it is safer and more efficient to do. in addition, they also tend to choose a brand with more trusted and reliable reputation even if it is a small brand. They prefer small retailers who can provide them quality products during this difficult times while still delivering good service. Hence, small retailers have a great chance this holiday to attract more customers using the right strategies.
Attracting customers for small retailers
According to various surveys, there is a prediction for small retailers to have their sales decreased compared to last year. However, it is different in online market. Small retailers still have chance to increase their sales by attracting more online shoppers. This holiday can be the right time. Online sales this year has significantly increased and small retailers can take advantage of this.
Be more proactive
Small retailers should be more proactive instead of just wait and see. They have to find the best technology to innovate their strategies. By using the right tech, it is easier for small retailers to reach our more customers online. Using online platforms can help a lot in expanding where small retailers sell. Digital marketplaces offers more opportunities to sell better. Besides, digital marketplaces are connected to social media platforms which can make it easier to handle.
Providing digital payments
Consider providing digital payments for customers. Small retailers can do this to ensure the safety of their customers. Many shoppers are worried about exchanging cash or credit card with store personnel. Hence, providing cashless payment method can be a good alternative. It allows customers to feel safer and more flexible with their buying experience even if they do it in-store because they can limit physical interaction.
This year, less consumers shop in-store and the main concern is safety. They are worried about going out and risk themselves to the virus. Hence, online shopping is preferred as safer option. Small retailers can still provide in-store shopping experience for their customers. However, it is important to follow the health and safety guidelines to ensure that every customers will be able to shop safely. Small retailers may also use pickup service. Even if the pandemic ends, this service can still be used to maximise the customer buying experience.
Explore digital strategies
Even though the global pandemic has caused some shifts in various areas, not all of them are bad for business. Small retailers may be impacted a lot by this situation. However, there are still strategies to be used to maximize sales and revenue especially this holiday. Online shopping has increased since pandemic so small retailers can pivot to provide excellent online shopping experience for every customer.
Maximise digital platform
It is highly recommended to maximize digital platform for small retailers because it can be used even after the pandemic ends and people start to shop in-store again. Online shopping with efficient method has made consumers feel safer and this method is predicted to be a permanent change because of many benefits it offers to both buyers and sellers.