Listing and promoting properties are part of your business that need to be done properly. There are many challenges in today’s housing market so finding the best ways to promote your properties is a must. Capturing buyer’s attention is very challenging especially with the situation today where many people focus more on recovery after the pandemic that is still ongoing. It is even more challenging if the properties you offer are located in an up-and-coming neighborhoods. You need to find effective strategies to encourage people to buy or rent. And here are things you can do to do it effectively:
Incorporate modern tech
Today’s people are more attracted to smart homes that are fully equipped with modern tech. They are interested to invest in a place where they can live with ease. They like to invest in a welcoming and ready to live in place. You can always incorporate modern tech to the properties you offer such as having the doors ready with the electronic locks or curtains that can be control with a remote. The concept of smart home is interested because it provides efficiency especially for first-time homeowners.
Highlight the positive points
If you are worried that prospective buyers or renters are not interested in buying or renting your properties in the up-and-coming neighborhood, highlight the best and positive points. Every neighborhood has positive points you can show to prospective clients. Even if your current neighborhood doesn’t have any, you can promote and reward the good people currently living there. To be then featuring them in local papers or media channels. You can also show positive point by highlighting the rent growth of the neighborhood.
Create an event
You cam create interesting events or collaborate with the businesses around the neighborhood to attract potential clients. For example, you can collaborate with the cafe, restaurant, or shop to create an event. Then, invite potential home buyers or renters to the event. Make sure that you line the walls of the venue with property posters. You can also go further by projecting a video of virtual tour or a slide deck of properties on a wall where every guest can watch.
Take advantage of social media
Social media plays such huge role to promote any kind of business. It is where people spend most of their times to find information, entertainment, or to socialize with their communities. Hence, it is such a great place to target potential clients who are interested in your properties. Use social media to post interesting content regarding to your properties. You will also gain real-time data of people shopping which can lead to higher conversion rates with lower marketing cost.
Showcase the property in the best light
Customize marketing materials by showcasing the property in the best light. You can do it by informing your potential clients about the locations, so they have a visual and imagination of what kind of living arrangement they will have. Inform them about school district, interesting landmarks, or attractions within close distance with the location.
The travel industry have been put into a dormant sleep for the last two years thanks to the global pandemic, but now people are beginning to travel again. At least domestically. Event planning also makes a comeback! Larger weddings, conferences, and festivals are all on the rise, though busiest Bali districts like Seminyak, Kuta, and Canggu is still far from what it used to be. This indicates that you have the potential to generate revenue and reservations from a local event! But how can this benefit your villas rental in Seminyak, Bali? Here are some recommendations on how to attract more event visitors to your Bali vacation tental this year and help you optimize event revenue.
Snatch the Opportunity and Plan Far Ahead
You’ve missed the window to attract event travelers if you wait until a few weeks before the event to develop your marketing approach. This is due to the fact that most event attendees purchase tickets, lodging, and activities weeks or months in advance. As a result, it’s critical to understand the event booking cycle in your area. For example, weddings are frequently planned 10-12 months in advance, while accommodation blocks are typically reserved 3-4 months in advance. Business travel, on the other hand, is normally booked 1-2 months in advance, so if you know a conference coming around Seminyak, you need start marketing your Bali villas far ahead of time so that it can acquire traction.
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Formulate Irresistible Offers to Your Customers
Before we get started on this topic, keep in mind that making a good offer does not always imply cutting your fees. It is, nevertheless, critical to be aware of what your competitors are doing. If a large festival is coming to town, you must be aware of your competitors’ marketing strategy, including their rates and value proposition, ahead of time. That said, you don’t want to copy your competitors; instead, research what they’re doing and add your own creative twist.
You might offer group discounts or unique packages for customers who reserve numerous real estate rental in Bali, depending on your availability and market. The idea is to put the deals publicly so that people are aware of them.
Engage with Your Guests
People want to know that their encounters with you will live up to their expectations. To do so, you should emphasize the unique experience that your Seminyak vacation rental offers. For example, perhaps you have a beautiful bridal suite that’s set up properly for everyone to get ready in, or perhaps you can team up with a local SUP or kayak tour to take your guests on a wildlife tour. Whatever features set you apart from the competition should be highlighted in your marketing, including email marketing, social media, and, of course, your website. If you utilize all of these resources, you will undoubtedly draw more event guests this year.
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Know the Customer Journey and Make Your Strong Digital Presence
Now we’ll delve a little deeper into the customer journey’s touchpoints. Having multiple touchpoints on your customer journey is essential if you want your Bali villas Seminyak to be remembered and eventually ended up in purchase.
SEO for Your Bali Villas Seminyak
The first touchpoint you should work on is SEO material; SEO content takes 6-9 months to rank, so planning ahead of time is essential. If you produce a blog a few weeks before an event, it will not rank for the relevant keywords in time to attract event attendees.
Write Email Marketing
Consider your email marketing approach as well; this is a terrific way to re-engage prior visitors and urge them to book again. Email marketing can also assist spread the news about an event that your audience may not be aware of, but which they may book and stay at because you told them about it!
Make sure you have captivating visuals and CTAs throughout your social media platforms because social media is a wonderful touchpoint for guests in the dreaming and planning stages.
Today, social medis plays such a significant role in boosting almost any type of business. It is because many people around the world now are using social media for various purposes. Hence, they spend their time on social media. They are potential customers for business owners. Thus, building a brand presence on social media is one of the most effective strategies to attract prospect customers.
How to build your brand presence on social media platform
The problem with how huge social media plays in business marketing is, it makes the competition even harder. Your brand needs to be standout from the rest to attract more customers. Hence, many businesses give up on social media after failing to reach their target numbers. Meanwhile, social media is by far the most effective and powerful way to grow a brand as a business, and personally.
Tell story that hook
Propelling your brand presence online is more effective to do by telling a story that truly hooks potential customers. Storytelling has been one of the most effective strategies in marketing. And to build social media presence, your brand can apply the method. Telling a story means you need proper platform to communicate with the audience you aim. You can use blog, Tik Tok, twitter, etc. You can tell your story through a Twitter post, Instagram stories, or videos.
Storytelling will be effective if you deliver interesting story in an interesting ways. Choose the topic that resonates with people to create more engagement with them. Try to make the story as a bridge for you to deliver your message and connect with your audience on personal level.
Building a brand presence on social media won’t happen overnight. It is not something one-size-fits-all thing either. Hence, you cannot just expect to get the same great results as others whose method you copied. You don’t know when you are going to viral. It might happen after you post something randomly. What certain is that you need to be consistent in building your brand presence on social media. It is to keep the engagement with your audience stay intact.
There is high possibility that you lose followers if you post rarely such as once a month or so. It makes your audience lost interest if you don’t stay connected with them consistently. Hence, it is always better to schedule your post ahead of time to avoid missing a beat. Boosting your posting frequency will help ensure you are still capable of reaching out your audience.
Your audience might not find your social media post interesting because it doesn’t give them any value and just waste their time. Hence, don’t forget to add value to your audience. It can come in several forms such as helping to solve people’s problems, discussing hot topic that is trending, breaking a news story, etc. You can also do it by engaging more with your audience such as replying their mentions and comments, answering DMs, etc.
Do you know that families are one of the largest demographic of guests when it comes to vacation rental? When parents start thinking about the perfect family trip, the first thing that comes to mind is usually their lodging. Vacation rentals are becoming increasingly popular among traveling families, particularly those with infants and toddlers, who want to provide a comfortable, homelike environment for their children. Parents especially loves private villas when they travel to Bali than hotel room as villa usually has kitchen that allows them to cook for the family. This means saving more budget from eating out and keep a healthy diet for the kids and family members.
If you run private villas rental in Bali, you’ll want to make your vacation rental appeal to family. You need to effectively market your offering to them! Consider customizing your property to meet their requirements. We have highlight several strategies you should consider to include in your properties to attract this significant segment.
Insert Family Friendly and Kids Friendly Term in Your Description.
This is time to apply simple SEO to your vacation rental description—both in OTA like VRBO or in your own website. Terms like “family-friendly” and “kids-friendly” should be your keyword. Understand that when families are looking for a vacation, they begin by using the “family-friendly” and “kid-friendly” filters. Therefore, you should make it obvious on your villa rental description that your vacation property is family-friendly and kid-friendly. Use particular terms in your description, such as “family-friendly,” so that people reading the content will notice them right away. It’s also worth mentioning if your villa is located on a peaceful street and area of Bali.
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Write Clear Description of How Many Bedrooms in Your Bali Family Villas
It is critical for families to have detailed descriptions and descriptions of the rooms, bedrooms, and sleeping arrangements when they are looking for family-friendly villas in Bali. If you have children’s beds or a crib on hand, make it clear in your listing that you have these extras available and whether you charge more for them. Some parents prefer not to sleep in the same room as their newborn or children, while others do – this is why you should be extremely explicit in your text description, but also include photographs so that the parents can get a clear idea of the spaces and make the best decision for their scenario.
Highlight the Comforts of Sleep for Families
Parents take their children on vacation with the hopes of being able to rest, relax, and recharge. It’s critical that everyone gets adequate sleep for this to happen! Use the checklist below to ensure that your guests have a great night’s sleep and wake up feeling refreshed. To make your Bali family villas truly stand out from the rest, make sure to include family-specific creature comforts in your property.
Sleeping comforters most family with kids needs:
- Blackout curtains
- Bed rails
- Baby crib
- White noise machine
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Provide Fun Things for the Families in Your Private Villa Rental Bali: Toys!
Parents with little kids would greatly appreciate toys! Investing in a few high-quality toys will earn you rave ratings from parents. Toys are frequently large, bulky, or heavy, making them difficult to transport and stow. Having something to occupy the children during downtime is a lifesaver for parents! Here are some ideas for cheap yet playable toys:
- Beach balls
- Mini ball pit
- Wood Blocks
- Large Lego (Duplo)
- Books for Kids
- Activity Books
Make it Fun for Teenage Kids
If the family’s children are older or in their teenage years, they will most likely be concerned about Wi-Fi connection because they will most likely be bringing their own phones and tablets. It’s also a good idea to discuss nearby outdoor attractions like football or basketball courts for when they want to spend some time outside in the fresh air. An XBox, Playstation, or other game device will be a great highlight if you want to appeal to families with older children. Leave explicit instructions on how to use the console, since turning on the TV at someone else’s house is difficult enough!
Smartphones and gadgets are now is like a key to function in everyday life. It is not strange anymore to see a group of people whoa re hanging out and sitting together around the same table yet their focus is on their each phone. Have you ever considered how much time you spend on a screen in a day? You might be surprising if you really count it.
Cutting down your screen time and see the benefits
When using a device, it is often that we are neglecting our surroundings such as child, chores, hobbies, partners, tasks, etc. While device is helpful and entertaining, spending too much time on a screen can make you feel like you are missing something. It can also increase the level of stress and anxiety. Hence, cutting down your screen time does have benefits. And here are some of them:
Improve physical health
Exercising is not the only thing that can help boost your physical health. Cutting down your screen time can actually help improve your physical health too. When you spend too much time on a gadget, you are getting lazy to move around. Hence, cutting down your screen time can help you feel more motivated to move more. By being more physically active, you can get enough sleep, prevent obesity, reduce body aches, etc.
Have more time to play and explore more things in life
Your life is much larger than the tiny screen of your smartphone. Hence, don’t spend your life staring at it. There are many things in life you can actually enjoy and have fun with. You can explore and learn more about the world around you. By cutting down screen time, you can build your curiosity to explore more. Instead of playing games all day long, why not free up some time to bike, hang out with friends, visit a park, or simply just eat out with family in your favorite restaurant.
Build social connection
By cutting down your screen time, you free up time to build social connection with real people. Connecting with real people is important to build a sense of belonging, and healthy relationships. When you are a parent and spend your time on your phone all day long, your kids might feel neglected and have the need to compete for attention. It is not a healthy way to raise kids, so set your own device and build stronger family bond and make yourself emotionally available as well for your kids.
Improve your mood
Limiting your screen time can also help improve your mood swings. Instead of staring at your screen and watching random videos for hours, put it down and go outside. Try doing activities you used to enjoyed the most. Or, you can also start making a journal and write down simple goals you want to achieve each day. This can help engage more in social activities, making you feel more accomplished in life. It will help improve your mood, depression, and anxiety significantly.
In eastern Indonesia, Labuan Bajo is a hidden gem. This settlement is in East Nusa Tenggara Province’s Komodo District, West Manggarai Regency, which is directly opposite to West Nusa Tenggara Province and divided by the Sape Strait. Labuan Bajo is one of Indonesia’s five Super Priority Destinations. This location serves as the entrance to Komodo National Park, which is home to incredible natural beauty and world-famous ancient species. Starting your Labuan Bajo trip with the endangered Komodo dragon on Rinca Island and Komodo Island. With a string of exotic islands, underwater wildlife, and wonderful beaches, you can discover everything you need.
Labuan Bajo Trip, Reaching the gates of heaven on earth
Komodo National Park and Labuan Bajo are inextricably linked. The two are connected and visiting Komodo National Park while in Labuan Bajo is a must. You can use a ferry or a fast boat to get there. There are numerous departure options available, ranging from early to evening.
When visiting Komodo National Park, you will be treated to some incredible sights. One of them is taking pictures with Komodo. This will be an unforgettable experience for a lifetime, namely taking pictures with rare animals that only exist in Indonesia.
Aside from Komodo dragons, this national park is known for its breathtaking scenery. If you like photography, you must enter several spots here as a place to take pictures. With its hill-shaped island and blue water gradations in the background, it’s known as Padar Island. Kelor Island is just as cool, and the view of the island and the crystal blue sea from the summit is too lovely to pass up.
Pink Beach, also known as Pantai Merah by locals, is another must-see attraction. Microscopic invertebrates and reddish-colored coral pieces along the coast are responsible for the beach’s crimson color.
If you want to bring your souvenirs home from Labuan Bajo, there are some special souvenirs that you shouldn’t miss, one of which is the Songke cloth typical of Tanah Manggarai. This fabric is usually black and features a range of vibrant designs. Songke motifs, like other Indonesian fabrics, are quite different and have their own meaning.
There are several Songke motifs:
- Ranggong (spider) symbolizes honesty and hard work.
- The link between humans and their natural surroundings is known as Wela Kawu (kapok flower).
- The Manggarai people are like little flowers, but they are a source of beauty, as symbolized by the Wela Runu (runu flower).
- Ntala (star) is a Sanskrit word that meaning “good wishes and prayers.”
- The principle of Ju’i (boundary lines) is that everything has an end.
As a souvenir, you can prepare some traditional Labuan Bajo delicacies, such as Manggarai coffee. It is well-known for its distinct bitter flavor. Kompiang is a flour bread with sesame seeds sprinkled on top, or rebok is a snack prepared with processed flour rice and grated coconut.
There are many benefits you can get from learning new skill both to your mental and physical well-beings. It helps fight dementia, burn more calories, increase your learning speed, improve sleep quality, keep your brain active, and give you a sense of purpose in life, and many more. Also, learning new skills helps open more doors and opportunities that can be beneficial for your future. The problem is, to stay motivated in the process of learning. So here are some of useful tips for you to build motivation on learning new skills:
Explore your interests
Unlike at school, you are not a student anymore who needs to follow certain rules or guide in learning. Now, you have the ability to make your own decision and choose what new skills you want to learn. You are not subjected to choose certain topics so make sure to choose what you really interested in. It can help a lot to keep you motivated during the learning process.
Choose learning method that works for you
Every individual may have different learning method that works for them. There is no time limit of when you have to master new skills. Create your own pace in learning while choosing the best learning method for you. If you learn best through audio, listen more to podcasts. If you learn best through audio visual, find interesting video or tutorials.
Find the right motivation
There must be a reason why you choose certain skills to learn. It could be because you think it could help improve your employability. R, it could be because you think it will help you earn more money. When you have the right reason, it will be easier for you to maintain focus and stay motivated during learning process. The right goals could also give you the right reason to keep going.
Consider group learning
The learning process can be fun when you do it with a group of people who share similar interests with you. Therefore, it will be beneficial to join a group or build your own community to learn together. There is a sense of togetherness and camaraderie through group learning so make sure to choose the right people to be with you on this journey.
Build your self-discipline
It is essential to build your self-discipline when learning new skills because it is what help control you from wandering, feeling less-motivated, or being distracted. There will not be a teacher who remind you or punish you if you don’t learn properly. It is you who are responsible for yourself. Hence, build your self-discipline to help execute your tasks optimally. This requires constant practice so it becomes habits.
Set a routine
To help you avoid a sense of being loss somewhere in the middle of learning new skills, you can create a schedule to help you build a routine. This way, you know what to do without being told to. You know when to dedicate your time for learning. Eventually, it will become a good habit.
The year 2020 and 2021 were not the best year for tourism industry, thanks to the global pandemic. Travelling was suspended and many hotels went empty or functioned as quarantine facility. But as vaccination progress and more than half of the world already received their second dose, many people begin to look for opportunities to travel again. The 2022 might be the year where international boundaries get relaxed and travelling get close to normal again. And in the meanwhile, it’s time to bring improvement to your real estate rental in Bali. We’ve put up a list of quick fixes to help you maximise your effort:
Take Management Property for Your Bali Real Estate Rental Seriously
Should you manage your own real estate rental or hire a property manager to do it? Here’s the consideration:
You’ll be able to save management costs if you manage your own unit, as well as keep a close check on the process, ensure a great customer experience, and maintain control over your rental calendar. Along the process, you’ll gain a lot of essential experience. Managing your own property allows you to maintain track of the process, cut costs, add a personal touch, and have a direct impact on keeping your rental booked all year. However, managing your own properties necessitates doing all of the labor, including establishing an online listing, booking visitors, checking them in, dealing with guest complaints, collecting money, arranging cleaning and maintenance, and managing occupancy taxes.
Hire A Professional Rental Manager
Hiring a professional management business for your real estate rental in the Island of God can assist an owner deal with their initial round of reservations by relieving them of the stress of dealing with visitors, maintenance, and cleaning contractors. You will be relieved from dealing with all of the details of guests, managing booking sites, cleaning services, taxes, and more if you hire a property manager. Hiring a manager is a decent first step for those new to the short-term rental game, and you can always take it on yourself once you’ve learned more about it. A professional manager should be able to provide you with a realistic estimate of nightly rates and predicted bookings for the year soon.
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Advertise Your Bali Vacation Rental by Yourself
Listing your Bali property in vacation rental listing like VRBO, Traveloka, Booking.com, or HomeAway might be beneficial as they showcase your property to worldwide customers. However, you need to take the advertising to your own hand. If you don’t employ a management business, consider developing your own website. Don’t underestimate the power of “Word of Mouth.” To get the maximum attention from your own sphere of influence, tell your friends and share your property on social media.
Undergo A Rennovation
Guests expect a peaceful “resort” experience, and condos that have been improved to this level generate up to 40% more money than those that have not been refurbished. Renovations with granite counters and flat-panel TVs are at the top of renters’ wish lists, and they provide a good return on investment.
Decorate Your Bali Real Estate Rental with Island Style
Visitors should feel as if they are on vacation, but avoid using bright colors or gaudy beach stuff. Be unique without coming out as cliched. Consider a professional opinion to help you set the mood and make the most of your budget by using a uniform color and theme throughout.
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Make A Perfect Online Portrait of Your Rental Property
Your online aesthetic portrayal can make or break your ability to swiftly rent your apartment. If individuals are left with unanswered questions, they may move on to the next profile if it provides a more full picture. Highlight any luxury inside your Bali real estate, from pools to tennis courts. Fill out all of the fundamental information, such as the number of rooms, bathrooms, and bed sizes. Describe the setting, including nearby places to eat and any distinctive features, such as a hammock under a lemon tree. The most crucial element is to supply high-quality images — films and 360-degree property tours are the latest trend.
Hire A Professional Photographer:
The number of reservations you receive will be significantly increased if you have excellent images. No one will read about your property or consider it unless they like what they see at first.
Write A Professional Copy (or Hire Copywriter)
Make your descriptions as vivid as possible. Don’t merely list the dimensions and location of your home. Emphasize what makes your home unique and why it’s the ideal resale property.
Sun exposure has been known to be one of the main causes of many health issues such as skin cancer and premature aging. Of course, there are also benefits from sun exposure. However, it is best to know how to minimize the risk of getting health damages caused by it. It is impossible to fully protected from sun exposure especially for those who work outdoor. However, there are ways we can try to minimize and prevent negative effects of it. And here are some of the tips to consider in battling against sun exposure:
Create a shade for your home
Your home should at least be a safe place to protect you from excessive sun exposure. Hence, make sure to create a shade. You can do it by installing some high-technology shades, or choose more conventional ways. For example, you can plant trees near your home for shade or choose the pre-made version available online with variety of shapes ans sizes to choose. Use blinds and curtains to avoid direct sun exposure to get into your house. Another way is to design shade pergolas int he front of your home.
Protect your skin
As mentioned that sun exposure can cause serious health damage especially to the skin. Hence, always do your best to protect your skin. Wearing a sunscreen or sunblock is a must even when you are staying in your house. It is because there are UV rays that can penetrate through the gaps in your house such as windows. Choose sunscreen that your skin love with the spf at least 30 and has broad spectrum. Hence, your skin will be more protected from UVA and UVB. Don’t forget to reapply your sunscreen every 2-3 hours especially when you are outdoor.
Choose your clothes wisely
If you don’t want to get any sun damage, pick your clothes carefully when you are planning to go outside especially during summer, or when you plan to be outdoors for longer periods of time. Choose light-colored clothes to help reflect the sunlight. Also, choose loose outfit made from comfortable materials such as linen or cotton. Also, do not forget to protect your head from the sun exposure by wearing a hat or cap. And wear sunglasses if you are outdoor to protect your eyes better.
Being under the sun for a long period can drain out your body. Hence, make sure to stay hydrated no matter where you are. Dehydration is one of the health issues caused by sun exposure as well. Therefore, it is best to carry your own water bottle wherever you go so you always remember to drink plenty of water every day. Also, it is highly recommended to not do your outdoor activities during peak hours if you want to avoid sun damage. The most intense sunlight is around 10 am to 2 pm during summer. At those times, the sun rays are at its strongest even if you see some clouds floating in the sky.
A series of truly experiences is to enjoy the scenic beauty and see the rare large reptiles. One of the most popular highlights of cruising Indonesia is a Komodo cruise charter Labuan Bajo. Photographers, scuba divers, and photographers will love this place. Departing from Bali and Flores, the Komodo sailing trip offers an in-depth exploration of the legendary Komodo National Park.
The UNESCO World Heritage Site of Komodo National Park rises from the waters of East Indonesia, where two tectonic plates intersect, and is a natural wonder in every manner. With picture-perfect savannah hills, coves, and beaches, ancient volcanic activity has created some of the most magnificent coastal terrains on the planet. Topography The magnificent park is ideal for amazing ocean discoveries at some of the best diving and snorkeling spots in the world.
Amazing Komodo Adventure Cruise
The best Komodo adventure cruise deal is visiting Komodo national park without missing out on all the best destinations. Diving lovers have been captivated by the spectacular underwater beauty of Komodo National Park.
There are 385 species of coral reefs, 70 types of sponges, a variety of seaweeds, and thousands of fish species in Labuan Bajo’s underwater tourism. This is the spot to go if you want to swim with sharks and rays. Labuan Bajo is the best location for individuals who enjoy diving with whales. Whales of six different species can be spotted here. Green turtles and ten different varieties of dolphins are not included.
Aside from that, the diving area on Komodo Island has a depth of up to 150 meters. The temperature is between 25 and 29 degrees Celsius, with a salinity of 34 parts per thousand. It’s perfect for scuba diving. Most notably, Komodo Island is located in the Wallace Line’s transition zone. This zone is home to a diverse range of tropical flora and fauna that are indicative of the Southeast Asian-Australian mix.
The best diving spots in Komodo?
The Samsia Stone is the first. This is one of the most popular tourist diving destinations. You can swim with turtles, sharks, and other cute little fish that roam the canals.
Toko Toko is one of the diving point and known as the stone palace in the water. Its depth reaches 7 meters below sea level. The coral reefs are colorful and lots of fish swim in this area.
Crystal Rock, located at a depth of 5 meters, travelers can find Barramundi Cod, frogfish, parrotfish, and several types of fish typical of the waters of Komodo Island. Manta Point is the most representative manta monitoring location. At Manta Point, travelers can see mantas in March – April and September – November. A group of mantas numbering dozens or even tens are often seen playing in the underwater garden.
Whale Shark Indonesia: Best places to swim or dive
Scuba Diving Tips for Beginners to Help First-Timer Anxiety