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Implementing Omnichannel Marketing For Your Business

Digital technology plays huge role in shifting shopping habits. It results in blurred lines between real-world and virtual experiences. Today’s customers often search up information online before making decision with what they are going to buy. Thus, it is time for you to implement the best strategies to reach out more customers and offer them excellent personalized experience at the same time. Omnichannel marketing strategy is considered effective approach for these purpose. 

What is omnichannel marketing and how to implement it?

Omnichannel marketing is made to create seamless brand experience regardless what buying method customers choose. It is often that omnichannel marketing is mistaken as multi-channel marketing. However, both are different entities. In multi-channel marketing, brands use multiple channels to promote their brand and reach out customers. However, those channels are not necessarily knitted together. Each channel might use different strategy or approach without connecting to each other. 

Meanwhile, omnichannel marketing uses multiple marketing channels to offer seamless customer experience using the same strategy in one connection. For example, a brand runs award program through mobile order app but the customer can also access this information via multiple channels such as the brand’s website, in-store locations, and other channels since every channel is connected to one another anyway. 

Using omnichannel marketing open more opportunities to success because it help increase customer engagement and retention. Also, it helps increase in purchase frequency as well as average order value. Even the surveys showed how brands with omnichannel marketing strategies have achieve significant benefit to their year-on-year customer retention. 

To implement omnichannel marketing, you need to collect more data about your customers. This way, you will be able to understand your customers deeply. Find out who they are, where they are from, their interests, needs, problems, devices they use the most, channels they visit the most, etc. You can use analytic tools and customer feedback to collect this information. Also, you can gather data from the insights of your employees who interact with customers daily. 

Upgrade your tech so you can have better system to manage all your channels at once. This is also to provide easier access of information for customers. Hence, they can easily get information of your products, service, special offers and everything in both online and in-store. The information they access will be the same regardless of the channel they visit. Use software or any tech that can help you track your customers from different touchpoints. So you can provide them more convenience such as providing relevant products, remembering their passwords, etc.

Create content that can provide what your customers need. It is best to create personalized contents that is optimized for the channel and device when the content is delivered. Also, engage more with your customers by using useful software that can help you automate marketing and email campaigns. Hence, specific contents will be sent to the customers when certain triggers are activated. To start with omnichannel marketing, choose up to three channels with specific campaign. Then measure your feedback to scale and grow your strategy. 

4 Tips for Finding Bali Real Estate Cheap

Are you considering putting money into luxury real estate? If you do right, luxury real estate can be one of the best investments you can make with your money. Bali luxury real estate is currently booming with a very high demand compared to other places in Indonesia. Bali is not only the perfect holiday destination for all ages. But an increasing number of foreigners are also investing by buying a property in Bali. Looking for affordable Bali real estate and have it no longer just a dream. Bali real estate cheap is easy you can get; you have to be more creative and do some research to find an excellent deal. Consider these tips for finding incredible Real Estate Deals in Bali.

bali real estate cheap with a private pool

Four secrets to getting a good deal on Bali real estate cheap!

Consider buying a bank-foreclosed property

When someone fails to pay a mortgage with a certain amount on time, the lender will ultimately repossess the property . Once the property is empty, the lender generally lists the property for sale on the market. Some foreclosed properties sell for less than what they are worth. If you can buy a Bali real estate cheap, you will pull in a massive return on your investment. However, many factors determine the price of real estate in Bali.

Research using online real estate platform 

With the advancement of the internet and technology, buying real estate has become a lot easier. This means that you can find out about properties for sales around the world through digital platforms. The digital platform makes it easy for you to have qualitative information on several other properties . The online real estate platform will have a detailed description. It is including each room’s dimensions, a floorplan, and high-quality photographs. It is very possible for you to get special offers with online platforms.

Get help from a trusted real agent

In recent times, some people wonder whether or not real estate agents will remain relevant to the increasing technology. Let’s face it, good communication is essential in the real estate industry especially between clients and realtors. With the help of the right agent, most of the weight of the search for Bali real estate cheap is off your shoulder. Your agent is likely to have a good gut sense of whether the property is priced appropriately or not.

Look in other neighborhoods. 

In some areas of Bali, you can save tens of thousands of money by looking half an hour outside Bali’s prime location. But, when it comes to investing outside Bali’s prime spots, there are many things you should consider about. To pick a great place where to invest, you should think about the access and view.

Maintaining Excellent And Authentic Customer Service

Customer service in business industry is essential because customers are the key stakeholders important to sustain the business itself. Delivering excellent and authentic customer service today is not difficult if you set up the right standards. It is important to you maintain easy and open access for customers to reach you through various digital communication such as email, live chat, social posting and replies, in-person interaction, AI interaction, as well as phone calls. 

Maintaining Excellent And Authentic Customer Service

Deliver excellent and authentic customer service

One of the most important keys for delivering exceptional customer service is the use of language. Language is one of the tools for communication that can express many things including authenticity. What kind of language does your customer service team need in order to chose to show authenticity?

Use Less Formal Language

It is recommended for customer service team to use less formal language but still in a line of politeness. Informal language is more encouraged today to be able to relate more with customers. The majority of customers are not from business industry who have been used to formal language. With informal language, you can create more comfortable environment so customers feel safer to share tell their issues related to your product or service. 

Use Encouraging and Important Rules

The use of informal language in delivering customer service should apply some important rules. For example, the informal language that being used is supposed to be encouraging and elevating the customers not pushing them down. Do not compare the customers you are currently talking to with other customers. Do not insult missteps either because it can make your customers feel smaller and less appreciated. 

Avoid Demanding Tone

Deliver excellent and authentic customer service

You can use your informal language but avoid demanding tone. Always keep in mind that customers are important people whose force is behind your paycheck. It is important to not use words with demanding vibe such as ‘you have to’ or ‘you owe’. make your words more like a suggestion or recommendation so your customers feel more comfortable and not dictated. It will make them feel free to choose their own choice. 

Don’t Make Unecessary Remarks 

The language used by customers service crew should not suggest things that they don’t want to discuss furthermore into the conversation. You or your customer service team can use informal language but make sure that you don’t make unnecessary comments especially the one that makes customers feel offended. Informal and unscripted interactions and conversation should make customers feel more comfortable. 

Never Cross the Line

Encourage your customer service team to be themselves without crossing the lines of course. When they are being themselves, the authenticity is easier to deliver because they act without particular script they need to practice all day and night. Natural warmth from authentic personality can be felt during interaction between your customer service staff and your customers. 

Bring Out the Natural Charms

You already chose special people with warm and cheerful personality to be in your customer service team. Encourage them to show their true selves and remove fake smiles or expression. Encourage them to show genuine care to the customers with their natural charms.

The Importance Of Building Teamwork For Business


A solid team is essential for a business to grow. It is what every business strives for. A team that can function with high morale together is a great asset for powerful business. Not to mention that working together in a very long time can create strong bonds. Emotional well-being and social bonds will be boosted as well. A great teamwork will result in great productivity. It will also what can make significant change the most because when everyone is in synced energy, everything is more reachable. 

Teamwork for successful business

As a leader of your team, you will also learn so many things to help you develop yourself in many areas including leadership. Running an organization is not easy even if it small business. However, working together with your team who share the same vision and energy will make it easier and more bearable even if the challenges are hard. How to build teamwork even better?

There are many ways in which you can solidify your teamwork even without doing something related to work at all. For example, you can plan a get-together in your city. Choose something that will raise your team’s competitiveness such as holding a sport event. To make it more interesting, make sure to include prizes. Planning this kind of event should be thorough. Make sure to set a date where everyone is likely able to participate. 

Conducting a survey

Getting to know more your team through simple survey. Of course, you can also get to know more about your team by casual conversation during lunch break or stuffs. However, it is less efficient especially if you have large numbers in team. Through survey, you can make the process more efficient. Through survey, you will know the opinion of every member of our team. You can ask questions related to the team as well. Thus, you have insight how to improve the teamwork as a leader. 

Open communication culture

Be more open in communication. It is hard for every team member to feel included in the team. Sometimes, there are members who feel left out because they don’t talk as much. Therefore, make sure that you give equal opportunity even to the more silent members. Encourage them to talk more or share their opinions regarding to the topic you are currently discussing. Make sure to give them time in arranging their mind so they feel more confident to speak more.

More stuff to read: Interior Style Furniture in Yogyakarta Furnishing the Scandinavian Way

Regular get-together

Do regular get-together where you and your team members can truly relax. It is even better if you can hold special get-together in somewhere special. it doesn’t have to be in an expensive place. You can plan a camping together somewhere out of the town every once in a year. It is such a great plan to hep your team relieve their stress due to work and all. If it’s possible, you can ask them to bring their friends or families. About the cost, you can discuss it more with your finance team to make the best decision for everyone.

Interior Style Furniture in Yogyakarta Furnishing the Scandinavian Way

Consistently going with a theme or a style is certainly a great way to create stunning interior for your living space. Finding the suitable interior furniture Yogyakarta for stylish pieces shouldn’t be a challenge; but it’s certainly one if you don’t have a good grasp of the concept. Scandinavian interior is a charming blend of minimalistic lifestyle, functionality, and elegance; it has a solid place in the interior and architectural industries. 

Interior furniture Yogyakarta: be bold 

Amidst the rustic wooden interior this historic city is known for, why not take it a different step and color your home differently from the rest? Doing scandiavian interior style amidst Indonesia’s obsession towards keeping things traditional may feel like a challenge sometimes, but it’s more achievable than you think. 

Getting to know what consists of scandinavian interior aesthetics 

It’s so easy to confuse one style to another and therefore hinder your understanding of the look you’re going to create for your home. Scandinavian style can be such a broad term that it’s easy to get lost when deciding whether a particular look matches the style or not. So let’s get to know what do interior designers mean when they say scandinavian? 

A lot of whites that surrounds you 

White walls can be one of the easiest defining traits when interior furniture Yogyakarta is concerned. It’s certainly one of the things you’d be able to notice when looking up the interior style. Scandinavia itself is a cluster of countries that refer to Sweden, Norway, and Denmark. Naturally, they share similarities as well as differences, but rather than focusing on which country an aesthetic originated from, interior designers love to focus on mixing and blending the various elements each of them offer. 

So much whites in your space should mean minimum clutter. This is why Scandinavian style is often pegged as one of the most popular styles when it comes to minimalistic looks. Aside from looking for furniture that fits the style, minimizing your clutter is the next best thing you can do to your space. 

Simplicity and functionality 

furniture in yogyakarta indonesia

The Nordic climates are harsh. You eliminate things you don’t use; make things as simple, creating an intuitive space that both serves you and looks good. This style emphasizes functionality over decor and the interior furniture Yogyakarta of your choice must reflect this too. 

Appreciate the rough edges 

Bare woods, cement ceilings, white-painted brick walls are often seen in interiors designed to be of Scandinavian aesthetic. It’s one of the bold charms this style proudly showcases. When it comes to furniture, the largest big-box name, Ikea, in fact, originated from modern Scandinavian styles. Remember that functionality is key and furniture choices ideally reflect this. This is also why rustic wood tables and reclaimed wood look perfect to boost the look you’re aiming to complete. 

Similar things to read: Ideas for Small Bedroom Makeover: Make the Best Out of Your Space

Simple Tips For Senior Citizens To Enjoy Their Trip


When you have become a senior citizen, you may experience some limitation to your own body. It makes you slower to move or suffer particular illness. Some senior citizens also have disabilities and special needs which often prevent them from enjoying their days. However, being a senior citizen doesn’t necessarily prevent you from having your own adventure. You can still have your memorable trip even if you are not that young anymore. 

Tips for senior citizens to enjoy the trip

Taking precautions is important for senior citizens. It is a must to prevent from any possible injury, illness, and other travel hassles. However, it is also important to just enjoy the trip because it can be an eye-opening experience for you in your senior years. So here are some tips to help you more relax and enjoy your senior trip:

Prepare well

Be safe but don’t be paranoid over your safety. It matters indeed but it should not prevent you from truly enjoying the trip. As mentioned earlier that you can take precaution and preventive measure. Those are to ensure your safety and minimize the risks. Make sure that your family know where you are going to and what your itinerary looks like. Copy necessary documents and share them with your immediate family and emergency contacts. 

Accommodation

Travelling can be stressful even for youngster. Thus, it is important to keep it as simple as possible. Don’t fret on complicated accommodations. When looking for a hotel for example, choose a location within safe neighborhood. Make sure that the hotels provide everything you need for your stay to be comfortable. Also, you can choose a hotel in strategic locations that can be reached easily. 

Health

Don’t be too hard on yourself and don’t strain your body. Travelling can be exhausting and it can be worse for senior citizens. It is recommended to plan flexible itinerary. Create a schedule where you don’t have to rush in spending your day. It is recommended to set slow pace. Take a rest from time to time so you won’t force your body too much. Stay hydrated and have some snacks. 

Keep in touch

Stay in contact with your family at home from time to time. They must be worried of you especially when you don’t bring any companion to your trip. You can share amazing pictures you take. Update them regularly to ensure them that you are safe. This way, your family will notice if something is off. 

More travel stories: Considerations When Choosing Best Liveaboard Komodo

If you don’t want to wander around the place alone, you can look for some special senior- centric tours. This kind of tour is specialized to accommodate senior travelers to enjoy various tourist sites and attractions. They have slower pace to make sure senior travelers stay comfortable throughout the tour. Make sure to do your research beforehand if you plan to take part in special senior tour. Then, you can book the tour in advance. It can save you from unnecessary hassle later.

How To Be Efficiently Creative In Running Your Own Business


Creativity and efficiency are important factors when running a business. There are many kinds of problems that need to be solved efficiently. However, innovation is something that can be sparked through creativity. It seems hard to make efficiency and creativity get along well. More often than not, business owners tend to seek efficient ways in running their business which kill creativity in the end. Business industry has tough competition so being fast and focus is often considered as the main goal. However, they forget that creativity and innovation should stay ignited to keep business alive.

Efficiently creative to run a business

It can be hard to choose between being more efficient or more creative. It is highly suggested that you focus more on creativity rather than efficiency. Of course, efficiency is still needed because your business cannot just lag behind. However, your focus on efficiency can be a little less. Therefore, you can lit up your creativity to spark innovation. 


Creativity is seen as the fuel for innovation. It is the rawest form of ideas that can turn into brilliant innovation. Something like this is important for your business growth because it means you have more opportunities to gain market values. It is true that you should spend your time efficiently when running a business. However, it doesn’t mean you can just chill and relax every once in a while to stimulate your creativity. More often than not, brilliant ideas come from relaxing activities rather than a group meeting. Thus, spending time to reflect and be quiet doesn’t make you less efficient. 

Creativity rules

As mentioned earlier that creativity is one of the most important keys for the success of business. It needs to be nurtured and developed constantly. However, it is important to know that creativity is not something you can rush either. No matter how high you value efficiency, you cannot just planned it through tight schedule of meetings. More often than not, creativity is unplanned. Forcing efficiency in finding ideas or creating innovation is not a good idea. Too much focus on efficiency may kill the sparks of your creativity instead. Focusing more on developing your creativity than efficiency gives you time to truly reflect and brainstorm.

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Finding solutions

Problems in business need to be addressed as efficient as possible because they may get bigger if you keep ignoring them. However, keep in mind that you don’t have to stick on one solution. Using creativity, it is possible for you to find out more solutions and alternative. Therefore, you can decide which solution is the best to solve the current problems in the long run. 

Encourage diversity of minds

It is also often considered that working with similar people with similar minds is said to be more efficient to run a business successfully. However, it is not always the case. In fact, diversity can bring you more benefit. By working and connecting with people unlike you, there is more possibility to spur new ideas and innovation since there are variety of perspectives involved.

Cons of Going Tiny Tattoo Studio Seminyak Bali

Tiny tattoos are getting more and more popular in the tattoo community. It used to be preferred by only a small number of tattoo collectors, but now it has gone mainstream. Needless to say, many tattoo studio Seminyak Bali are starting to do them. Some tattoo parlors even feature that they’re doing tiny tattoos. Not to mention, more and more tattoo artists now started to specialize in fine lines and tiny tattoos — both of which are sometimes interchangeable and often share the same fanbase. 

We love tiny tattoos as much as the tattoo collectors nextdoor, however, there are indeed cons of getting these minuscule piece of art on your skin. Before you decide on that tattoo for your first or your next one, you might want to consider some things first. 

Tiny tattoos don’t last as long as other tattoos 

If there is one type of tattoo that artists of tattoo studio Seminyak Bali can guarantee will fade the earliest, their answer is going to be the tiny tattoo, without a doubt. Even with regular tattoos, it’s inevitable that with time, the artwork will be fading as your skin rejuvenates itself and shed dead skin cells. With tiny and fine line tattoos, the result of this process is going to be apparent faster. 

Not all Tattoo studio Seminyak Bali will do your tattoo 

The endeavor in art is extremely personal and it’s imperative that you understand each artist (not even only tattoo artists in this case) have their very own forte and preferences. Tiny tattoos have an audience of their own. And it can be said that tiny tattoos are an entire style of their own. It could be that your Seminyak tattoo artist doesn’t like doing them. It could be that they’re simply not keen doing really fine lines 

tiny tattoo seminyak

There’s also the fact that tattoos on clients’ skin speaks like a silent advertisement. People are going to ask “where did you get that tattoo?” — word of mouth is still one of the most effective methods of promotion after all. However if the tattoo is tiny, not many people is going to be able to see it. 

Looking for best tattoo Seminyak takes time 

While it’s a prerequisite that you must do a research before you’re going to get your tattoo; no matter what kind or wherever you’re going to get inked, when you’re getting a tiny tattoo, you’re going to do extra research. Just as not all tattoo studio Seminyak will be willing to do your tattoo, not all tattoo artists will do it. 

Don’t worry though. No one is going to stop you to get your tiny tattoo. What you can do is: 

  • Research for artists who specialize in tiny tattoos. Can’t get your regular tattoo artist Seminyak to do it for you? It’s time to look for new contacts and have someone specializing in it!
  • Your tattoo artist portfolio is where you should look first. There is no getting small tattoos without looking at their portfolio first. These types of tattoo takes its own specialized set of skills. Just like any artwork with a certain niche, it takes practice to do it right.