How Can You Use Social Media As a Digital Marketing Tool?

Today, if you are running business on internet which most people is calling it as the method of how digital marketing is working, most of the marketers will keep on telling you to make use of social media as one of the marketing tool that should never been missed.

How to use social media as a digital marketing tool

It is understandably ever since many of social media users are spending their times on there while keep on giving interactions to each others.

Even, when I was writing this article, today, there have been more than 500 millions of Tweets have been sent, more than 55 millions of photos uploaded on Instagram, more than 240 millions of active users on Pinterest and more.

There are a lot of things happening on internet and what you have just read about the things that are happening on social media today are just a drop of water in the ocean.

Knowing the above facts, you will realized one thing which is there are huge market on social media that can be targeted for your business. But how you can start to take a step in that?

How to start using social media as your business marketing tool?

As social media is also one of the digital platforms than can be used as a marketing tool for your business, you’d better think about starting to choose which ones will really be used for your own business.

And then, all you need to do will only relate to what to post, how regular you are going to do it, and how to reach more people as well as how to optimize all your social media pages.

If you are confusing about which ones will be used, here are some of my recommendations:

  1. Facebook that is possible to share anything and have huge audiences.
  2. Twitter for those who like to share and discuss anything (keep it related to your business).
  3. Instagram to market your business through images and videos.
  4. YouTube. Many people are considering it as search engine as well as the social media platform. But it doesn’t matter what it actually is, video-base content is still helpful for business until today.

Take your time and start to create accounts at above social media platforms. You don’t have to create at all of those mentioned lists, but make it at least there will be 2 social media accounts to be used for your business. For me, Facebook and Instagram is really recommended since the audiences are huge.

Then, change the accounts to be the business pages. If you are using Facebook, you can simply create a page for that but if you are using Instagram, make sure that you don’t use the personal profile for your business page.

And, start optimizing them by create the professional bio, profile picture, interesting description, and start planning the contents for all the social media accounts you have been created before.

If you are confusing how to create the interesting contents that can attracting more audiences in giving interactions, simply take what your business competitors are doing on their own social media and you can then start following what they have been doing with your own business style and words.

Keep in mind that making use of social media as a marketing tool will also requiring you to put tags or hashtags on almost every posts you are going to publish to ensure each post’s visibility will be increasingly high and your business pages will also get more audiences or followers.

But if not, like I have said, it is a marketing tool so there is surely another way to reach more audiences or getting more followers and exposure for your business. It is by using the social media ads platforms such as putting ads on YouTube, Facebook and Instagram Ads and many more.

If the above things can be doing continuously, you will mostly get the higher chance to get many customers as well. And what can be more important than that when running a business, digitally?

But if you are struggling doing them all by your own although you have been using various tools to help managing your works, there have been so many professional social media agencies that will help to manage your business accounts as well as dealing with various ads platforms to reach more audiences and sales.