How To Be Efficiently Creative In Running Your Own Business


Creativity and efficiency are important factors when running a business. There are many kinds of problems that need to be solved efficiently. However, innovation is something that can be sparked through creativity. It seems hard to make efficiency and creativity get along well. More often than not, business owners tend to seek efficient ways in running their business which kill creativity in the end. Business industry has tough competition so being fast and focus is often considered as the main goal. However, they forget that creativity and innovation should stay ignited to keep business alive.

Efficiently creative to run a business

It can be hard to choose between being more efficient or more creative. It is highly suggested that you focus more on creativity rather than efficiency. Of course, efficiency is still needed because your business cannot just lag behind. However, your focus on efficiency can be a little less. Therefore, you can lit up your creativity to spark innovation. 


Creativity is seen as the fuel for innovation. It is the rawest form of ideas that can turn into brilliant innovation. Something like this is important for your business growth because it means you have more opportunities to gain market values. It is true that you should spend your time efficiently when running a business. However, it doesn’t mean you can just chill and relax every once in a while to stimulate your creativity. More often than not, brilliant ideas come from relaxing activities rather than a group meeting. Thus, spending time to reflect and be quiet doesn’t make you less efficient. 

Creativity rules

As mentioned earlier that creativity is one of the most important keys for the success of business. It needs to be nurtured and developed constantly. However, it is important to know that creativity is not something you can rush either. No matter how high you value efficiency, you cannot just planned it through tight schedule of meetings. More often than not, creativity is unplanned. Forcing efficiency in finding ideas or creating innovation is not a good idea. Too much focus on efficiency may kill the sparks of your creativity instead. Focusing more on developing your creativity than efficiency gives you time to truly reflect and brainstorm.

Things you may want to read:

Finding solutions

Problems in business need to be addressed as efficient as possible because they may get bigger if you keep ignoring them. However, keep in mind that you don’t have to stick on one solution. Using creativity, it is possible for you to find out more solutions and alternative. Therefore, you can decide which solution is the best to solve the current problems in the long run. 

Encourage diversity of minds

It is also often considered that working with similar people with similar minds is said to be more efficient to run a business successfully. However, it is not always the case. In fact, diversity can bring you more benefit. By working and connecting with people unlike you, there is more possibility to spur new ideas and innovation since there are variety of perspectives involved.