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Using Shipping Box To Level Up Your Marketing Strategy

Using Shipping Box To Level Up Your Marketing Strategy

You must have heard about unboxing video. It is a kind of video that has been trend and gone viral. People take video where they open what they have bought and share them on social media platforms. Unboxing video has been surprisingly gained attention from few years back until now. You can use it as your marketing strategy to make your product go viral. Hence, you need to do something to level up your shipping box game.

Upgrade your shopping box to boost your marketing

Unboxing is often viewed as part of purchasing journey by many consumers. They share the video of themselves unboxing products they bought in hope that other people find it entertaining or useful as reference. In fact, survey showed that unboxing videos are helpful for consumers to decide which specific brand or products to buy. 

Using Shipping Box To Level Up Your Marketing Strategy

it is understandable why many consumers find unboxing video entertaining and useful as reference. In high-production video or ads made by the company, only good things being showcased. Hence, consumers are only presented with positive aspects. Meanwhile, unboxing video the product is stripped down to deliver real-time experience for consumers. Even though the video they can get a real sense the product. It is almost similar to product review. Consumers find it useful for reference because they see it from the perspective of fellow consumers. 

To create interesting unboxing video, you need to level up your shipping box. Of course, you need to do it with well preparation and consider many factors first such as budget. Also, you need to make sure that your shipping box still serve its purpose which is to protect the product inside. Make sure that the safety of the product is still the top priority. There is no point for your shipping box to look interesting for unboxing video when the product inside is damaged. The unboxing video will be your free ticket to a downfall. 

After making sure the safety of your products, only then you can find another way to take it to another level. You need to think of things that can make your shipping box ‘cool’. There must be things you can do to deliver ‘wow’ moments for your customers during their unboxing experience. Make sure that your shipping box has your company logo or your brand’s trademarks on it. You need to showcase your brand as good as possible. Make sure that the logo is placed in the right place that is easy to look at and recognize. 

As mentioned that you may have to consider budget as well. Find most-effective strategies to upgrade your shipping box so your finance won’t be too affected. If you are very tight on budget, be creative and add more human touch. You can write message on the shipping to your customers personally. Or, draw simple smiley face to deliver more impactful experience for your customers. Make sure that your customers has story to tell when they do the unboxing.