Lots of people said that entrepreneurship is for everyone regardless of age and gender. However, the reality is often harsher. Lots of women entrepreneurs experience discrimination or unfair treatments even if it is minor. Female entrepreneurs often experienced judgmental people who seem them as less competent than their male peers. Gender gap still exist even in business industry. Seeking investment is probably one of the toughest things women entrepreneurs should face. Investors see them as unconvincing so they decide to not give them opportunity.
Women entrepreneurs and investment seeking
Facing investors especially those who are judgemental to women is so challenging. It is required more than courage to face it. Not to mention that most investors are male. There are many factors that can make seeking investment more difficult to do. It is ten times harder when you are faced with investors full of ulterior motives. However, women entrepreneurs still can seek investments successfully to fund their business.
One of the most important elements you should always have during your investment seeking is clarity. It is wonderful when you can back up your business vision against those who string you. It will make you easier to decide and even say no especially to those you don’t event want to involve.
Investment pitching needs calculative and strategic plans. During your investment seeking, make sure to guard your time and energy. You have to learn how to set the tone right. You also should know how to establish clear timeline. Remember that people will string you with so many distractions that you forget your due diligence. Thus, make sure to not waste your time and stick to your established timeline.
Data and metrics
Always be ready to back up yourself with data and metrics. Gather them as much as possible so you have facts that support you. Sometimes investors are there to find the gaps you have and make it your weakness to show your points. Therefore, having data and metrics as your backup will help you close any possible gaps. You will be able to show your points supported by relatable and reliable data.
Preparation for Pitching
Pitching for investment cannot be done spontaneously without any preparation. Just imagine it as a long battle. You need to have long and thorough preparation to win. You should dig more information about the potential investors. Who they are and what risks they carry. You should find reasons why they would be interested to invest in your business. Find out more what can make them believe in your business vision.
Network and connections
Network and connections are also important elements you should have as your weapon to pitch for successful investment. You need referrals as much as you can before facing the battle of seeking investment. If you feel like lost and don’t know what to do, do not hesitate to seek help from the expert. This way, you will be able to refine your pitch and presentation. Instead of doing everything on your own, you can pitch for successful investment together with your team.