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Implementing Omnichannel Marketing For Your Business

Digital technology plays huge role in shifting shopping habits. It results in blurred lines between real-world and virtual experiences. Today’s customers often search up information online before making decision with what they are going to buy. Thus, it is time for you to implement the best strategies to reach out more customers and offer them excellent personalized experience at the same time. Omnichannel marketing strategy is considered effective approach for these purpose. 

What is omnichannel marketing and how to implement it?

Omnichannel marketing is made to create seamless brand experience regardless what buying method customers choose. It is often that omnichannel marketing is mistaken as multi-channel marketing. However, both are different entities. In multi-channel marketing, brands use multiple channels to promote their brand and reach out customers. However, those channels are not necessarily knitted together. Each channel might use different strategy or approach without connecting to each other. 

Meanwhile, omnichannel marketing uses multiple marketing channels to offer seamless customer experience using the same strategy in one connection. For example, a brand runs award program through mobile order app but the customer can also access this information via multiple channels such as the brand’s website, in-store locations, and other channels since every channel is connected to one another anyway. 

Using omnichannel marketing open more opportunities to success because it help increase customer engagement and retention. Also, it helps increase in purchase frequency as well as average order value. Even the surveys showed how brands with omnichannel marketing strategies have achieve significant benefit to their year-on-year customer retention. 

To implement omnichannel marketing, you need to collect more data about your customers. This way, you will be able to understand your customers deeply. Find out who they are, where they are from, their interests, needs, problems, devices they use the most, channels they visit the most, etc. You can use analytic tools and customer feedback to collect this information. Also, you can gather data from the insights of your employees who interact with customers daily. 

Upgrade your tech so you can have better system to manage all your channels at once. This is also to provide easier access of information for customers. Hence, they can easily get information of your products, service, special offers and everything in both online and in-store. The information they access will be the same regardless of the channel they visit. Use software or any tech that can help you track your customers from different touchpoints. So you can provide them more convenience such as providing relevant products, remembering their passwords, etc.

Create content that can provide what your customers need. It is best to create personalized contents that is optimized for the channel and device when the content is delivered. Also, engage more with your customers by using useful software that can help you automate marketing and email campaigns. Hence, specific contents will be sent to the customers when certain triggers are activated. To start with omnichannel marketing, choose up to three channels with specific campaign. Then measure your feedback to scale and grow your strategy.