Benefits of Thinking Creatively When Running Your Own Business

Being an entrepreneur requires lots of skills, qualities, and talents. It is much more than setting financial planning in order to gain profit. You also need to be creative if you want to survive the battle in business because there’s so many thing that can happen both predictable and unpredictably. Creativity will help you adapt any circumstance and survive any obstacles. Running your own business is not only about having control of others. It is about how you navigate your power into the right direction in reaching your goals. 

Benefits of creativity to your business

Running your own business takes a lot of confidence and courage. You have to be brave enough to do so because there’s so many challenges. Even when you already reach your goal, you still need to scale to the next level if you want to outlast your competitors. Besides, business is not for settling. It is something you always need to improve. And to do so, you need to think creatively. 

Benefits of Thinking Creatively When Running Your Own Business

Innovation is unique and useful

Creativity is needed to foster innovation not only invention because innovation is unique as well as it’s useful. Unique idea or what you call invention is not enough. You have to innovate to make it true and you need creativity to innovate. In business, you create ideas of what kind of products or services that will satisfy your customers. However, you have to innovate those ideas into something that will exceeds your customer’s expectation. You have to make sure that your products and services are useful to solve your customer’s problem. 

To think the unthinkable

Lots of people that when you are highly intelligent, you will most likely to be successful in business. However, intelligence is not enough. You need creativity to and it plays important role to bring your success. It is still quite a stigma because majority of people still consider intelligence as everything. The reason maybe because intelligence is more measurable and manageable. Meanwhile, creativity can be quite difficult to spot. But that’s when it’s needed. When you can think creatively, you can survive even the unthinkable and unpredictable. You will be able to outlast others because you have your own way to survive. 

To transcend boundaries

Thinking creatively is needed when running your own business because it can help transcend boundaries. When you are bound to boundaries, your way of thinking will become limited and narrow. However, creativity will transcend all boundaries, allowing you to blur them and gain more perspectives. This way, you can find more solutions to pick. You will be able to find solutions no matter how complicated the problems seem to be because creativity has no limits or boundaries. 

Do more efficiently

Creativity also increase productivity as well as efficiency. Lots of people running their own business take five to ten years to gain success. However, people with creative thinking can find more efficient way to reach their goal faster than others. They have unconventional way of thinking which allow them to think of different path with more efficiency and effectivity. Thus, every process to success will run smoothly.

The Benefits of Applying Flexibility in Business

Flexibility is strongly connected to creativity and efficiency. Being flexible in business means you are ready to face whatever happens. You will always be able to adapt to any changes in your business. After all, business is a place with fast-paced dynamics. Being too rigid in running your business will only open more opportunities to fail. Remember that business is a place with tough competitiveness. When you are too rigid, you will be left behind by your competitors. 

Advantages of being flexible in business

Running your own business is promising and challenging at the same time. You should expect from changes to happen sooner or later. Besides, the market is not something you can calculate precisely. There is always chances of something to go wrong. However, you will be able to face them all if you are being flexible enough. Here are the advantages of being flexible in running your own business:

As mentioned above that flexibility is strongly connected to efficiency. When you are flexible, you won’t close yourself to try different or new methods. Instead of looking for methods that work just fines, flexible entrepreneur will find methods that bring more efficiency to business. In your business, you should allow flexibility in the matter of policies because it can generate innovation. That way, you will be able to find more efficient and effective methods for the benefits of your business. It will bring more benefit to the operation management as well. 

By being flexible, you will also be able to face competition in the tough market. Attracting customers is not easy because of tough competitors who work just as hard, if not more. When you are flexible, you will be able to find out what the market demand to solve their problems. You will be able to create products or deliver services that fit your customer’s needs. For example, flexibility in technology. If you are flexible, you will not hesitate to familiar yourself with technology especially since most people (your potential customers) are already familiar with it. This way, you will be able to build closer connection to your potential customers and find out what they really want. 

Flexibility is also important to improve productivity. You can apply flexibility to employee management. For example, you offer flexible work schedule to your employees so they still be able to lead their personal lives without disrupting their work commitment. Important factor for this matter is telecommute. Another example of flexibility in employment is to allow job sharing so one job can be split among two employees. It will increase productivity and efficiency. 

Your business have more opportunities to grow faster if you apply flexibility to it. When you are flexible in running your business, you will always tend to seek methods and processes that work better. You will use every potential to make your business grow positively. By being flexible, you will also identify more opportunities even through the hardest times because you are able to approach the problem in more open perspectives. 

Rules in Setting Your Business Goals

Goals are important for life in general because then you know what you want to achieve and how to reach it. As in business, goals are also important because then you know what plan you need to make to achieve them effectively. Through goals, you can create actionable path on what you desire in the future. However, setting goal in business is not as simple as it sounds. You cannot just set a goal based off what most people have. Every individual has different goal and they also have different ways to achieve it. You cannot depend on the other to set your goal in business especially when you run your own business from the scratch. 

What to do to set goals to run your own business

Most people set goal during when New Year comes once in a year. However, you don’t have to set a goal for a year only when it comes to running your own business. Setting goal in business is what can help you decide which path to take and what strategies that seem to work the most effective. Here are several tips in setting your goals.

Rules in Setting Your Business Goals

Be more specific

If you set vague or too general goal, it will be harder to decide what action you need to take. You cannot just say that your goal of running your own business is to become a millionaire. Yes, it sounds great but you need to be more specific. It is much better when you can set a goal of how much money you want to earn in five years. Or, how big you want your business to be in ten years. The more specific your goal is, the easier for you to provide specific things to make it true. 

Set meaningful goals

Yes, a goal should be meaningful in order for you to be eager to pursue it. You need to set goals that make you willing to do whatever it takes to achieve them. You need to set goals that can drive your motivation, spirit, and persistence. You want to be successful not because of how much money you can earn but things behind it such as having more time to rest, more chances to make your family happy, more opportunities to contribute to others in need. 

Be realistic

You have to set goals which are achievable and reachable for you. Dream big is important. However, dream and goals are two different things. You need to make achievable goal, especially a goal that you set in the short term. For example, you should set realistic goal you can achieve daily such as finishing financial report, following up potential customers, or making weekly plan. 

Set time-bound goals

You need to ensure that you set time-bound goals by setting an exact time on when you plan to achieve them. You can set goals in specific intervals such as three months, six months, or twelve months.  It means you have your goals measurable so you can monitor the progress of how close or far you are from achieving them.

Benefits Of Having Small Business in Correlation With Millennial’s Tendencies

Every one of your customer is unique. They have their own preference and tendency. However, it will be easier for you to categorize customer in particular group. For example, millennial are a very different group and dominating the market at the same time. Thus, you need particular strategy to appeal them and make them your loyal customers. Millennial have their own preference regarding to their buying patterns and habits. Finding out what are them will be beneficial for your small business because then you will be able to grow it with important factor like millennial consumers. 

Benefits Of Having Small Business in Correlation With Millennial’s Tendencies

Millennials characteristic and buying patterns

The point is, millennials put special attention to small business. They are also the type of consumers who know what they really want. They have their own criteria in choosing particular brand. Understanding this aspect is good for your business. This help your small business to improve. Besides, attracting customers is what you need to do if you want your business to stay in the track in the long run. 

Millennials prefer to shop local

This is because they have stronger sense of community. They also like to feel connected to the brand they choose. They don’t choose products or services randomly. They consider more the brand that can truly convey what they want. That may be why most millennials prefer to stroll the shops down the street instead of spending time in big corporation. In this case, you need to build a brand personality that can connect with them. 

Millennials like things with customization and personalization

It is because even though millennials can be put into one category, every individual is unique. They have different characteristic in some ways. Besides, they embrace the feeling of being unique and different. Thus, they want something customized and personalized to fit their characteristics and unique personality. It because that way, they also will feel different experiences. Make sure you offer products or services that has special, unique point. 

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Millennials are generation who prefer casual things

Casual cultures are what millennials enjoy more. They like the feeling of comfort. For example, they don’t really into formal outfit even when they have to attend business meeting. They prefer to feel at home. They prefer relaxed environment as well. If you create environment when they feel pressured to buy your products or services, you won’t go anywhere. Make sure to provide casual as well as comfortable ambiance if you want to appeal millennials consumers. 

Millennials are also generations who like sharing and giving back

They won’t hesitate to give feedback about their experiences in using your products or services. They also like sharing their stories to the world. With their familiarity with technology, it is easy for them to spread and share. When you attract millennials, the chance to get more customers is high because your brand will get more exposure. When your products or services are being reviewed positively, it brings more response which benefit your attempt to raise brand awareness in wider community. 

What Can Appeal Your Products or Services to Younger Audience?


Every business goes use different approaches to target their audience. Besides, there are various groups of audiences in the market. Making your products or services appealing in the eyes of audiences is important. There is marketing rule adopted by many business owners. It is to brand your audience while they are young. Because then they will be your clients forever. When you can attract young audience, it is such an invaluable asset to have them loyal to your brand in the long run. Thus, targeting younger audience is a good strategy to improve your business. 

What to do to appeal younger audiences 

Here are what you can try to appeal younger audiences more and make them loyal to your brand:

Unlike older customers or parents who focus more on quality and performance, younger audience tend to focus more on brand personality. Most millennials tend to be like this. It doesn’t mean you should focus more on one side. You can apply both approaches which is focusing on both quality and performance and brand personality. Make sure that you create a brand with authenticity. Create brand that can communicate with younger audience to appeal them because millennials have tendency to have their string emotions evoked. 

Younger audiences also tend to pay more attention on design and visual attraction. They are used to advanced culture. Thus, it is not surprising if they choose a brand that appreciate visual appeal as well. Millennials are used to be surrounded by great visuals in their life. Thus, they have higher standard of brand’s visual representation. Therefore, you should put more effort in creating attractive visual appeal. 

Instead of simple advertisement, why not appeal young audience through PR campaign? Create a campaign when you can encourage younger audience to engage more with your brand. You can use campaign in social media to appeal younger audience more. You can create a campaign with special challenge where younger audience can participate actively. This type of fun challenge is good way to appeal your brand. However, don’t forget to demonstrate the efficiency of your products or services as well. 

Always eager to innovation is what appeal to younger audience. Thus, you need to keep up with finding and creating innovation that can attract them. Choose products and services with boost of innovation. Don’t forget to use innovative marketing strategies and tools as well to optimize the impact. Choose the right platform and create marketing with relevant niche. There are various social media you can choose as the place for marketing since younger audience basically spend their time in those platforms. 

Another strategy to appeal younger audience is to hire millennials. Many companies now hire millennials because they have potential as well as direct engagement to the global environment and market. Their relevancy can be used to appeal younger audience as well because they understand more what they like, their interest, and their tendency. Working with millennials also a great way to boost your business because they are full of passion and motivation to success. 

Pros of Running A Family Business

You can start a business based on what passion you are into. You can also choose to do it alone or join forces with friends or family members. The choice is in your hand but you need to consider the pros and cons by doing what you choose. Running a business along with your family members may seems a good idea because you don’t have to think about how to work with strangers. However, you need to think carefully before taking any decision because running a business, with family members or not is something you need to take seriously. It is not a child play because you need to commit to what you decide.

Benefits of running business with family members

You can run a business with whoever you want. You can do it with your spouse, cousin, or parents. However, it is important to weigh down the pros and cons of doing so. As for now, here are the benefits of running a business with family members.

Pros of Running A Family Business

There is no awkward or uncomfortable feeling to build connection and collaboration because they are people you have known. You already have better understanding of their character and interaction style. Thus, you won’t likely to have difficulty to work together as you know how they are likely to be.

Another benefit of running business with family members is that you can build relationship with more empathy. Thus, you and your family members will have better understanding of each other. You understand where you came from as well. You also know that you can always rely and count on them anytime beyond business relationship. Deeper connection can be built effortlessly in return.

Since they are your family members, it is not hard to share common goals. It will take faster to share common goals from the beginning. Meanwhile, this is one of the biggest challenge when running a business with strangers because mutual understanding and sharing the same goals is not as easy as it sounds after all.

You will experience more relaxed mood in the workplace with no awkward air. The mood is more comfortable and because you are with people you are already comfortable with. You don’t have to fill the silence with small talk. You can just focus on your work without the need to break the silence.

The pressure to have excellent financial performance will be less burdensome when you run a business with family members. There is more flexibility when it comes to it because they are your family after all. You have more lenience to meet the time of returning the on your investment.

The operation of running business with family member is more efficient because you don’t have to go through long-process of recruitment. You don’t have to check the qualification or backgrounds because you are going to work with people you already knew. You can skip this steps and proceed to the next steps. Thus, you can start running your business a little faster than the average.

Is Fun Important for Your Business?

Most people think that professionalism and serious behavior are the only elements that matter in business. However, it is not true at all. There are many elements that influence to the success of your business.

How to create fun in workplace

Professionalism is one of them but it is not the only one. To improve your business, you also need the element of fun. You see, business itself means serious matter because there are many things to take care of to keep it afloat. It gives you stress enough.

That’s why adding fun to your business is important. It can brighten up workplace, make your employees happier, and improve business performance.

How to create fun in your workplace

By adding the element of fun into your business and the workplace, it can help enhancing motivation, increasing productivity, reducing stress, driving higher level of satisfaction, and improving task performance.

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Therefore, adding fun to your business is not bad idea at all. In fact, it benefits your business in many ways. Here are tips to add element of fun to your business and workplace:

Celebration at work?

Celebration is one of the ways you can create fun working environment. When your team manages to score a big deal, you can celebrate it by holding special event for all. It doesn’t have to be extravagance.

The point is to make sure your employees can lose their stress after working so hard to achieve score the deal.

You can plan fun games and activities to let your employees loosen up for a while and forget all about job and responsibilities at work. Or, you can also create more peaceful celebration such as arranging dinner in a family restaurant.

More open to communicate with employee

Maintain professional relationship doesn’t mean you have to be all formal with your employees all the time. You don’t have to keep your straight face whenever you make conversation.

You can even crack some jokes to lighten up the mood so it can help reducing the stress in the workplace.

As long as there is no work ethic broken, it is okay to ass the element of fun in working environment. Laughter can bring happiness which generate endorphins. It can make your employees work in happier mood which in return, increase their level of productivity.

Participate the employees into fun competition

Create friendly competition between employees. Of course, you can’t forget the prizes as well. Friendly competition in the workplace can lighten the mood.

However, make sure that it won’t add the stress. You can create some fun challenges so your employees can happily participate. It is a fun motivator. Don’t forget to add the prize to make it even more fun.

Casual clothing for Wednesday? Why not!

Choose a day where your employees can wear casual clothing. This can make them feel more relaxed during their time in the workplace. It can also boost their confidence because they are also allowed to dress up as they wish.

In addition, try to set up fun-loving social network. For example, you can create a group chat where your employees can send each other funny memes, or post fun jokes. Comedic relief like this can reduce their stress effectively.

What to Consider Before Selling Your Rental Property

One or two people you have been knowing for so long can be those who are making money through renting their own property or they may have been build a rented house for that business purpose. Later, as what the others a re also experiencing, many of the businesses are collapsed that will be possible to make the property owners to just sell the property even if that will be their own main way to make money.

If you are facing the same condition as that, it is your decision whether or not to sell it since it is your main source of income. But, if you are confusing which will be your decision, you may want to consider things that may have not been came across into your mind before.

Things to know before selling your rental property business

Things to know before selling your rental property

The first things to consider is that, selling your own rental property is actually selling your main source of money, right? So, what will you do next? I mean, you will surely get huge money by selling it, but you will keep on spending them all as well until there’s nothing left.

Are you sure that you are possible to save money or starting a new business that have not been tested by yourself before?

Next, if the rental property business is not running well, don’t you think that it can be used as the small shop or something else to start another business? I have been seeing many houses are also selling products where the house itself can even be the garage.

But, it one of the way to make more money out of renting your property. The story will goes different if you don’t really care about starting a new business in the same place and will only just sell it to the others.

But all I want to say is that, selling your rental property is also selling all of its future to the other businessmen. There may a big chance in days to come, but if you are exhausted in waiting, then go after to do whatever the decision you have got in mind.

Last thing I need you to think about before selling your rental property is that, make sure that you have been going before to the city counsil or government and ask about the future development plan for the location where your rental property had been built and its surround.

If there will be big commercial plan for that, don’t you think that even the area itself will be more expensive to sell than the price for the building?

It is better for you to know the next government project about the location so you can really have a time to ensure yourself whether or not you are going to sell the property. And it is actually will help you in defining the proper price for your property if you are still insisting to sell the rental property.

I would love to hear from you if there will be any other things to consider before selling the rental property.

How Can You Use Social Media As a Digital Marketing Tool?

Today, if you are running business on internet which most people is calling it as the method of how digital marketing is working, most of the marketers will keep on telling you to make use of social media as one of the marketing tool that should never been missed.

How to use social media as a digital marketing tool

It is understandably ever since many of social media users are spending their times on there while keep on giving interactions to each others.

Even, when I was writing this article, today, there have been more than 500 millions of Tweets have been sent, more than 55 millions of photos uploaded on Instagram, more than 240 millions of active users on Pinterest and more.

There are a lot of things happening on internet and what you have just read about the things that are happening on social media today are just a drop of water in the ocean.

Knowing the above facts, you will realized one thing which is there are huge market on social media that can be targeted for your business. But how you can start to take a step in that?

How to start using social media as your business marketing tool?

As social media is also one of the digital platforms than can be used as a marketing tool for your business, you’d better think about starting to choose which ones will really be used for your own business.

And then, all you need to do will only relate to what to post, how regular you are going to do it, and how to reach more people as well as how to optimize all your social media pages.

If you are confusing about which ones will be used, here are some of my recommendations:

  1. Facebook that is possible to share anything and have huge audiences.
  2. Twitter for those who like to share and discuss anything (keep it related to your business).
  3. Instagram to market your business through images and videos.
  4. YouTube. Many people are considering it as search engine as well as the social media platform. But it doesn’t matter what it actually is, video-base content is still helpful for business until today.

Take your time and start to create accounts at above social media platforms. You don’t have to create at all of those mentioned lists, but make it at least there will be 2 social media accounts to be used for your business. For me, Facebook and Instagram is really recommended since the audiences are huge.

Then, change the accounts to be the business pages. If you are using Facebook, you can simply create a page for that but if you are using Instagram, make sure that you don’t use the personal profile for your business page.

And, start optimizing them by create the professional bio, profile picture, interesting description, and start planning the contents for all the social media accounts you have been created before.

If you are confusing how to create the interesting contents that can attracting more audiences in giving interactions, simply take what your business competitors are doing on their own social media and you can then start following what they have been doing with your own business style and words.

Keep in mind that making use of social media as a marketing tool will also requiring you to put tags or hashtags on almost every posts you are going to publish to ensure each post’s visibility will be increasingly high and your business pages will also get more audiences or followers.

But if not, like I have said, it is a marketing tool so there is surely another way to reach more audiences or getting more followers and exposure for your business. It is by using the social media ads platforms such as putting ads on YouTube, Facebook and Instagram Ads and many more.

If the above things can be doing continuously, you will mostly get the higher chance to get many customers as well. And what can be more important than that when running a business, digitally?

But if you are struggling doing them all by your own although you have been using various tools to help managing your works, there have been so many professional social media agencies that will help to manage your business accounts as well as dealing with various ads platforms to reach more audiences and sales.

Well-Established Teamwork to Ensure Success in Business

Teamwork is one of the most important ingredients in the recipe of successful business. Yes, you can start and run your own business but when you have solid teamwork to work together, everything will become more efficient which is more opportunities you get to achieve success.

Some advantages of well-established teamwork for business

Teamwork is supposed to be effective and efficient combined action of a group of people. Teammates are supposed to be encouraging and have positive attitude in working. That’s why establishing solid teamwork is not something you can achieve in a day or two. It takes time because you need to build solid foundation.

Important points of well-established teamwork in business

Well-established teamwork is important in every type of business regardless it’s small or big. Here are some important point to be highlighted in attempt to build well-established teamwork when running business:

The right people

You need to recruit the right people because human resources are the core of your business. Choosing the right people is not easy either because every individual has different characteristics. However, you can highlight the most important point to know the right people.

It is the attitude that you need to be highlighted. People with the right attitude will give positive impact to the team and business. Thus, make sure to do your best in recruiting the right people with the right attitude to improve your business.

Efficiency

One of the most obvious reasons why you need teamwork in your business is to improve the efficiency which can impact significantly to the flow of your business in general. The more people you can rely on, the more efficient the task can be finished.

However, it is important to choose the right people with the right skill that you need to help growing your business. You may be tempted to hire an outstanding individual with great expertise. However, it won’t affect much if their skill or expertise don’t fit with the vision or goal of the business. The right people with the right skill will help improving the efficiency of everyday task.

The same vision

Remember that in order to build well-established teamwork, you need people who are on the same page. With the shared vision, you can create unity.

This can prevent your team from feeling lost or confused of what they are getting into. Thus, it is very crucial to ensure your teammates from the start about the vision and goal of the business so you all shared the same vision. It can help creating positive vibe as well.

Positive relationship quality

This is important when it comes to building well-established teamwork. You need to a build a team who care of each other. Working in team can be challenging because there more rooms for disagreements and disputes. However, those frictions won’t have significant effect if you have a team who care of interpersonal relationship.

The qualities needed to create positive relationship include trust, respect, as well as understanding. You need to build a team who understand how to achieve the goal together and not only a group of people who work in the same building.