Building personal brand is important part of building your business. It is an effort to get you noticed by the right people be it customers, business partners, investors, etc. By building personal brand, you are exposing your business to more opportunities to grow. However, building personal brand is no easy task either. Many entrepreneurs do it carelessly without any plan or strategy ended up with failure.
Mistakes to avoid when building personal brand
Different information on the internet may put you in more confusion about what to do to build personal brand the right way. Basically, there is no really wrong or right because different business may apply different strategies. However, you need to avoid these mistakes commonly done by entrepreneurs and business owners alike when building personal brand:
Diluting the audience by targeting too wide net. By being more general about your personal brand doesn’t mean you will get to attract more audience. In fact, it can create confusion and ignorance because they don’t really know what you possibly try to offer. Hence, it is always better to be specific with your audience net. Choose narrower net instead of the wider one so you can focus on your expertise. Focusing in one thing is better rather than wandering around trying to reach everything at once.
Focusing on credentials too much. It is not wrong to show your audience what you are good at with your expertise. However, the most important thing is not that you are being recognized by your expertise only but also by what you can offer to help. Hence, focus on how you can be more relatable to your audience. Create more helpful content in more simple fashion so it becomes more understandable. Avoid using technical jargon your audience won’t understand.
Taking jabs at your competitors to look like you are better than them in audience’s eyes. This is absolute mistakes. Competition can be done in a healthy way without putting each others down. You don’t have to bring people down tot take yourself up. Focus more on genuine value you can offer to your audience through high-quality contents. Make yourself standout by showing your own quality.
Neglecting your story. This is also common mistake in building personal brand. Keep in mind that your story is what makes audience more interested in your brand. They want to know how you build it, your passion that drives you, your ups and downs, etc. You can post about your story and let people get inspired from that.
Speaking to speak is also common mistake when building personal brand. If you want to post, make sure that it adds value, tells story, and teach something instead of doing it just for the sake of it. Also, do not be afraid to be who you really are. It won’t make you less professionals to just post story of your experience that include your silliness or fun sides. It makes your audience even more interesting to know about you.